What to collect #142. GISELA COLON

GISELA COLON (Canada, b. 1966) lives and works in Los Angeles, California.

Colon is an American contemporary artist who has developed a unique vocabulary of “organic minimalism,” breathing life-like qualities into reductive forms. Colon’s oeuvre encompasses several distinct sculptural forms: Pods, Slabs, Monoliths, and Portals. The through-line in all of Colon’s work is the concept of the “mutable object;” the sculptures are conceived as variable objects that transmute their physical qualities through fluctuating movement, varied lighting, changing environmental conditions, and the passage of time.

The Pods are created through a proprietary fabrication method of blow-molding and layering various acrylic materials, producing transformational objects that emanate light and color from within. 

Biography and images via https://www.giselacolon.com/

Copyright © GISELA COLON

* All rights to shared artworks remain with the artist and can be removed on request by email@artcuratoronline.com

5 Things You Must Know Before You Invest in Art

5 Things You Must Know Before You Invest in Art

Investing in art may seem en vogue or even financially advantageous. But what do art investing novices need to know before diving into this market?
Investing in art may seem en vogue or even financially advantageous. But what do art investing novices need to know before diving into this market?
By – DECEMBER 13, 2018

From “Nu couché (sur le côté gauche)” to “Salvator Mundi”, expensive works of art have been in the news for fetching sale prices of hundreds of millions of dollars. This may intrigue wealthy individuals and lead them to consider adding artwork to their own portfolio of assets. Some may even consider art to be an exciting investment vehicle. In fact, a survey by Deloitte suggests that 76% of art collectors consider their collections as investments, up from 53% in 2012. However, there are several essential considerations for amateur art investors to consider before making their first acquisition.

Value of Global Art Market (billions)

Being an Art Investor Takes Expertise

The first hurdle for investors seeking to get involved with investing in artwork is to develop an understanding of artistic theories and valuation techniques. Unlike investing in public companies or real estate, artwork does not lend itself to traditional investing valuation methods.

Therefore, prudent investors will need to put in a significant amount of effort to learn about artistic methods, art history, specific markets and pricing trends before getting into the action themselves. Fortunately for those that have some type of analytical experience, there are a few helpful data sources available. For example, investors can use the Blouin Art Sales Index to analyse trends in the art market. The platform has an extensive database which allows investors to analyse various artists’ sales records, estimate price bands and locate auctions. Additionally, for those that have a particularly keen interest in learning more about these topics, there are many online and in-person courses offered by Universities and organisations such as Sotheby’s Institute of Art that provide training to understand the fundamentals of art theory, collecting and investing.

Be Aware of the Hidden Costs

In addition the high sticker prices of artwork, investors must be aware of the costs associated with buying and selling these assets. First, in order to ensure that your purchase is valuable, it is crucial to determine that you are purchasing an original work. Therefore, you may want to hire an art inspector if you are relatively new to art investing or purchasing a very expensive piece. Once you have purchased a piece of artwork, you will also have to consider the costs of storing, cleaning and maintaining the piece. This varies greatly based on the age and type artwork (e.g. painting, sculpture, etc.).

Next, unlike stocks or bonds, paintings, sculptures and other types of art are more difficult to sell. In fact, some experts estimate that a mere 0.5% of paintings purchased are ever resold. For this reason, and to ensure that they receive the highest possible price, many individuals elect to sell their pieces through galleries or art dealers. The fee structure of these agents varies, but is typically charged based on a rather high percentage of the sale price. Those confident in their own ability to sell their artwork may be able to dodge fees by selling through online auctions.

Cost of Selling Art

You Don’t Need to Travel to London or New York to Buy Art

While about 60% of global art sales take place in the United States and United Kingdom, art markets elsewhere are growing. For instance, in 2008 China accounted for just 9% of global art sales, but now represents about 20%. Furthermore, major auction houses such as Christie’s, Sotheby’s and Bonhams have locations in Singapore. Additionally, the online art market has grown rapidly, with total online sales up 76% since 2013. These factors indicate that investing in art is increasingly accessible for Singaporeans, who no longer have to travel far to participate in art auctions.

Global Online Art & Antiques Sales by Year

Art Versus Other Investments

While a study Stanford found that artwork investments averaged annual returns of about 6.5% from 1972 to 2010, individuals may find even better returns from more traditional investments such as mutual funds or index funds. For example, the S&P 500 has historically averaged annual returns of about 7% to 10%. For this reason, individuals that view their artwork as simply an investment vehicle may be better off choosing to invest in property or securities. In order to ensure that you maximise your returns, be sure to compare fee structures across brokerage platforms as these fees can eat into your total return. On the other hand, if you enjoy physical ownership of artworks you may be willing to accept the potential of smaller returns from an art investment in comparison to stocks or property. Additionally, some analysts believe that art can be a safer investment as it is less tied to financial markets than stocks or properties. However, it is important to keep in mind that the art market is subject to its own volatility as tastes in artwork can also change over time.

S&P 500 Index

You Don’t Have to Buy a Famous Painting to Invest in Art

If reading more about the reality of art investing has discouraged you from purchasing artwork yourself, there is good news. Through investment funds, it is possible to invest in funds managed by professional art investment managers who have trained expertise in the field. For their services, these funds tend to charge fees of 1% to 5%. While these fees can be more expensive that other types of investment funds, art funds provide access to an exciting area of investing for individuals that are unable to dedicate large amounts of funds to purchasing individual pieces of art. Additionally, seasoned art investors tend to seek out up-and-coming artists in order to purchase potentially valuable art before it garners a reputation and high price tag. You can try finding some of these new artists through websites such as Artsy or Instagram. Furthermore, with enough expertise, you might be able to spot valuable but unrecognised pieces of artwork at the oddest places while travelling.

Originally published on https://www.valuechampion.sg/5-things-you-must-know-you-invest-art-0

William Hofmann

William is a Senior Research Analyst at ValueChampion Singapore, focusing on banking and SMEs. He previously was an Economic Consultant at Industrial Economics Inc

Myths that stop people from buying art by Goda Smilingyte

I have decided to break some myths today. I realised, that very often people do not have any art at home just because they are not confident enough about buying art. The art market has been always surrounded by mysteries, stereotypes and myths, but it is not as complicated as it seems. I believe everyone deserves living in beautiful and inspiring environment. So let’s begin the myth breaking!

1. Art is for rich people

Rich people can afford very expensive artworks created by famous artists. Yes, their budgets empower them to buy most expensive paintings at prestigious art fairs or place high bids at the auctions, but that does not mean that only people with very high income have the privilege to surround themselves with art. I think this myth is quite strong because every time someone acquires the work created by Warhol, Hirst, Basquiat or other celebrity, it hits the headlines. However, there are a lot of good artists who’s names are not in the media all the time and they still create very powerful pieces. I think that artists are driven by the creative process. Of course they need recognition, but they don’t have any assumptions about who should own their art and do not care about the art lover’s income.

2. Only art experts know what good art is

Collecting art as an investment requires the knowledge of art history and market. However, I dare to argue that most people buy art (whatever their level of income is) because they like it. They feel connected with the artwork, they find it interesting, vibrant, maybe even shocking, but they want to own it. They like it for whatever emotion it arises. I like comparing visual arts to music. You hear a song and you either like it or not. The same criteria applies to visual art — if you like it, it is good and it does not matter that someone else hates it. There is no need to be a certified expert to understand what is it you like. We are all different, we have different tastes and so there is plenty of different art for everyone.

3. You must have a certain status to enter an art gallery

I don’t know why entering a gallery always feels a bit uncomfortable. I visit a lot of exhibitions regularly, but I always have this awkward feeling stepping in. I cannot explain where does it come from, the silence, white walls or the absence of people. Whatever the psychological reason is, it should not stop us. People who work at the galleries are usually very nice. They can tell you a lot of interesting facts about the exhibiting artist and will not judge you in any way. The purpose of the gallery is to exhibit art and promote the artists, so the more visitors a gallery has, the happier is the gallery owner!

4. Art requires a lot of space

Yes and no. Large canvas demands a large wall, but smaller canvases also exist. Just as large and small sculptures. Every apartment and every house has walls, shelfs and corners that can be decorated with art. When you start collecting art the result is quite unexpected — the more art you have, the more pleasant is your space!

5. It is difficult to match art with interior

Absolutely not. If you acquire an artwork you like, it will always fit. You will always find the right place for the art that brings joy to your eyes. There are no rules and everyone is free to experiment. It is easy to move the artworks around and change the lightning. We are the creators of our environment and we can do anything we like. The most important criteria is that we are happy with what we see.

Originally published by Goda Smilingyte on https://www.artgoda.ch/single-post/2017/11/12/5-MYTHS-THAT-STOP-PEOPLE-FROM-BUYING-ART

Link to share: Myths that stop people from buying art https://www.artgoda.ch/single-post/2017/11/12/5-MYTHS-THAT-STOP-PEOPLE-FROM-BUYING-ART

WHAT TO COLLECT # 135. NINA RODER

Nina Röder

born in 1983 in Germany and graduated with a Master of Fine Arts from Bauhaus University Weimar with the focus on staged photography. Next, to her artistic activities, she is a Ph.D. candidate with the research topic about performative strategies in contemporary photography.

Nina’s photographic work is exposing hidden structures of biographical stories in which she is combining aspects of the theatre, performance, and stage with the time-based image space of photography. Her photographs have been shown in international exhibitions and photo festivals such as Voicees Off Festival in Arles, the European Month of Photography in Berlin or the Goa Photo Festival in India.

Nina lives and works in Berlin.

grandma's_furkitchennachtkittel

Title of the photography series  by Artist:

WENN DU GEHEN MUST WILLS DU DOCH AUCH BLEIBEN

My grandparents Franz & Theresia Protschka have been expelled after the Second World war from Bohemia and lost everything they had. Therefore it was almost impossible for them to throw anything away when they built up a new life in Germany.

They were both around 90 years old when they died last year. Unfortunately, we had to sell the house both have lived in for more than 60 years. This house in the Franconian province in Germany had been the center for our family.

These pictures were taken in this house when my mother Dagmar, my cousin Laura and me had to clear and clean the house before we sold it. So the photographs had been realized during the decision process of keeping or giving away all the objects.

One way not being too sad about losing this house with all the memories in it, was to do absurd things in the photographs.

In these pictures, you can see my mother Dagmar, my cousin Laura and my brother Heiko wearing old clothes of our grandparents.

The title is a quote of my 9-year-old nephew Luis.

How Much Is Your Object Worth? – Researching Your Art

Reposted from https://americanart.si.edu/research/my-art/object-worth

It is hard to establish fixed values for antiques, artworks, and other collectible items. The amount asked or offered is determined by many factors, including the condition of the object, personal interests of both the seller and the purchaser, and trends in the market. According to Smithsonian Institution policy, no staff member may offer monetary evaluations. However, the following guidelines should help you find an approximate value for your artwork.

First, consult price guides to determine current sale and auction prices. Some price guides are available on the Internet, but most come in books or offline formats. Specialized university or art museum libraries and larger public libraries often carry these guides. Price indexes are usually published annually and cover international auctions and galleries.

PRICE GUIDES

ADEC: International Art Prices
Art Sales Index
Davenport’s Art Reference & Price Guide
International Auction Records
Leonard’s Annual Price Index of Art Auctions

For prints, check the following resources:

Gordon’s Print Price Annual
Contemporary Print Portfolio
Lawrence’s Dealer Print Prices International

ONLINE PRICING RESOURCES

invaluable.com

artprice.com

artnet.com

AskArt.com

FindArtinfo.com

MutualArt.com

APPRAISALS & APPRAISERS

Consider finding an appraiser to determine the value of your artwork. Appraisers are trained specialists who work for a fee. They evaluate your piece and give you a written statement of its value. Although the following organizations do not provide appraisals themselves, they each publish a directory of their members. Always seek an appraiser with an expertise in the type of artwork you own.

American Society of Appraisers
11107 Sunset Hills Road, Suite 310
Reston, VA 20190
(703) 478-2228 or 1-800-ASA-VALU
www.appraisers.org

Appraisers Association of America
212 West 35th Street, 11th Floor South
New York, NY 10001
(212) 889-5404
www.appraisersassoc.org

International Society of Appraisers
303 West Madison Street, Suite 2650
Chicago, IL 60606
(312) 981-6778
www.isa-appraisers.org

AUCTION HOUSES

Some auction houses host free “open house” days where visitors can bring in their artworks and have auction-house staff members share their expertise. Other houses allow owners to mail their information with a photograph, and their experts will respond. To find an auction house in your area, search online for “fine art auction houses.”

Originally published on https://americanart.si.edu/research/my-art/object-worth

WHAT TO COLLECT # 134. SIMONE LEIGH

SIMONE LEIGH

(b. 1967, Chicago)

lives and works in Brooklyn. Solo presentations of Leigh’s work have been hosted by the Hammer Museum, Los Angeles; Studio Museum in Harlem (Marcus Garvey Park), New York; New Museum, New York (all 2016); Atlanta Contemporary Art Center; Creative Time, New York (both 2014); and The Kitchen, New York (2012). The artist’s work has also been featured in numerous group exhibitions including the Berlin Biennial (2018); Trigger: Gender as a Tool and a Weapon, New Museum, New York (2017); Unconventional Clay: Engaged in Change, The Nelson-Atkins Museum of Art, Kansas City, Mo.; Greater New York, MoMA PS1, Long Island City (both 2016); The Dakar Biennial (2014); Radical Presence: Black Performance in Contemporary Art, Contemporary Arts Museum Houston (traveled to Grey Art Gallery, New York; Studio Museum in Harlem, New York; Walker Art Center, Minneapolis; and Yerba Buena Center for the Arts, San Francisco [2012–15]); The Whitney Biennial, New York (2012); 30 Seconds off an Inch, Studio Museum in Harlem, New York (2009); The Future As Disruption, The Kitchen, New York (2008); and Intersections: Defensive Mechanisms, Abrons Art Center, New York (2008). Her work has been recognized with awards and honors from the Foundation for Contemporary Arts, New York (2018); Studio Museum in Harlem, New York (2017); A Blade of Grass, New York (2016); John Simon Guggenheim Memorial Foundation, New York (both 2016); Creative Capital, New York (2012); and the Joan Mitchell Foundation (2011).

https://www.simoneleigh.com/

On image: Exhibition | Simone Leigh: Haunting Race and Gender at Jack Tilton, New York

What’s Her Face Series, “Beaded Head”. 2012. Simone Leigh. Sculpture.

On image: Simone Leigh’s impactful show of new work at the Hammer Museum.

 

***All rights to shared artworks remain with the artist and can be removed on request at any time.

10 WAYS TO UNSUCCESSFULLY MARKET YOURSELF AS AN ARTIST

Marketing yourself as an artist can often feel like a full-time job. But it doesn’t have to be this way!

If you’ve ever wished for an honest checklist of marketing tactics to avoid, consider it an early Christmas gift. Stop making these common self-promotion mistakes and you will quickly feel the luck turning in your favor.

  1. Avoiding self-promotion

It’s typical of artists to shy away from self-promotion. All kinds of reasons bubble up to the surface once you press an artist about the promotional opportunities available online: it’s too complex, they don’t know how to do it, they don’t have the time to do it, they’re worried about someone stealing their work and ideas… The list is endless, take your pick. In truth, many artists are simply put off by the idea of actively promoting themselves and their artwork. So they choose to ignore it.

It must be said that the style and strategy of self-promotion is completely up to the artists themselves. Although the ultimate goal of self-promotion is to increase sales, the promotional strategy should never be that blunt. Self-promotion can be the one thing that makes or breaks your career as an artist, so don’t ignore all the great opportunities lying at your fingertips. If you don’t snatch them, someone else will!

Even someone as successful as Banksy acknowledges that marketing your art isn’t an easy proposition. | Banksy

  1. Promoting your work, but not the philosophy behind it

Why do so many people avoid art galleries? Because art can be (and often is) intimidating. If there’s no behind-the-scenes story to shed light on your creative process and philosophy, people might be wary of engaging with it for the fear of being exposed as “unsophisticated” and “uneducated.” The old myth that only art critics and art dealers can have an opinion about art is still very much alive and thriving.

“People don’t buy ‘what’ you do, they buy ‘why’ you do it.”

Letting people in on the purpose of your work, talking about why you’re doing it, and revealing the reasons driving your creative decisions will make your artwork seem more accessible, and therefore, more appealing. Simon Sinek, a visionary thinker who teaches people how to lead with why, is known for saying, “People don’t buy ‘what’ you do, they buy ‘why’ you do it.” Let your philosophy shine through your marketing messages and don’t be afraid to show your mistakes and missteps; it only makes your art more human.

  1. Having a lousy web presence

A vibrant online portfolio or showcase is a crucial part of your brand image, but sadly, it isn’t nearly enough to grab people’s attention these days and stand out from the crowd. A strong web presence means making the most out of all the digital channels that are relevant to your field of expertise. This can include maintaining a thriving Vimeo or YouTube channel, running a diverse blog, actively posting on social media platforms like Pinterest, Facebook, Tumblr, or Instagram, or building an email list of raving fans. Or, ideally, all of the above. Having a strong web presence means you’re just a quick Google search away from your existing and potential fans.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing. Whether it’s a Christmas gift or a little pick-me-up treat, it has to be easily accessible online and capture buyers in the right intent.

  1. Signing your artwork with your first name only

Think of every piece you create as a potential marketing tool. If you sign your work with your first name only, it makes it almost impossible for those who like your art to find you. Unless you’re signing under a pseudonym or have a very unusual name, it’s always best to include your full name. A new admirer can simply pop your full name into a Google search and locate your online portfolio almost instantly. However, if you only sign with a common first name like “John” or “Sarah,” it will take a very passionate fan to sift through a pile of search results until they find your website.

Another mistake that artists often make is placing their signature in an area that can be easily cropped. Yes, it’s outrageous to think that someone would do that, but cropping is more common than you’d like to think. Sometimes it happens because an image needs to be resized, sometimes it’s done maliciously. Whatever the reason, you need to be thinking about this when choosing a spot for your signature. Be smart and protect your artwork from copyright thieves.

Consider setting actual prices. If people don’t know how much your art costs, they probably won’t ask.

  1. Using poor quality visuals

Many artists make the same boring mistake of using poor quality images to showcase and promote their work. Imagine walking into a physical store and finding used products on a shelf, with a handwritten note explaining that these are only representations of the real products… That wouldn’t get you in the right mood for buying, would it? It cannot be stressed enough that compelling visuals fire up buyer’s imagination and improve conversion rates. Great images elevate and strengthen your visual brand and can help you sell more, so think about what your customers might want to see and learn about the product before they make a purchase and brush up on your product photography skills.

  1. Using a cookie-cutter branding strategy

The first thing you want to do when crafting a powerful branding strategy is to make sure your brand voice and visual story are cohesive and unique. Ensure that all your social media channels, your personal website and blog use the same colors, fonts, imagery and messaging, but please, don’t be another artist with a Comic Sans banner on their site. Stay true to your philosophy and creative process and try to funnel that information into your branding. Let your art guide you and you won’t fail.

  1. Targeting everyone

You could say that the whole world is your target market. Who doesn’t like art, right? But you couldn’t be more wrong. Art comes in a rainbow of different colors, shapes, textures, sizes, and functionalities. And so do people (well, not exactly, but you get the point). To craft a winning marketing campaign and see your artwork flying off the shelves — even if they’re digital — you must start by defining your target audience. It might be intimidating at first (yes, you’re not a marketer), but the best approach is to look at your past clients — who are they? How did they find you? Why did they buy from you? Once you have all the answers, you can use that information to map out the tools and channels that will enable you to reach a similar audience. If your fans hang out in a particular online forum, an online art shop, or anywhere else — you need to be there and be visible.

If you haven’t had any sales yet, don’t despair. Research artists who are in a similar field and study their strategy. Is there anything that you can borrow and build on? Remember, to succeed you must find people who not only love your art but are happy to pay for it, too.

Presentation matters. Doll these pine cones up in an attractive basket with a bow made from strips of bark and people will pay double.

  1. Relying solely on social media

There’s no denying that social media is a powerful tool that allows artists to build and nurture their fanbase. However, relying exclusively on social media channels to gain exposure and attract new buyers is risky, if not irresponsible. Overdoing the self-promotion on social media can damage your brand and shrink your following. Remember, engaging and connecting with your fans should be the number one goal of social media strategy. There’s nothing wrong with sharing a link to your new blog post or updated portfolio, but bombarding fans with one promotional update after another will most likely be seen as spamming.

  1. Building your network in the art world only

Let’s be honest. Other artists are unlikely to become your loyal customers. It’s great to have connections in the art world when it comes to forming creative partnerships, being part of important events, or simply surrounding yourself with like-minded people. However, having a bunch of connections outside the art world enables you to call in favors and seek advice when it’s most needed. Rather than spending hours trying to get your head around the basics of SEO, you could seek help from someone in your network that has the right skillset. The more diverse is your network, the further its tentacles can reach.

  1. Not paying attention to SEO

SEO is a hot topic right now. Why? Because for thousands of online buyers, if you don’t exist online, you don’t exist at all. And when done right, SEO is basically free advertising. Claiming the top spots in search page results and showing up in the right searches is key to driving enough traffic to your website or creative portfolio. If people are not finding your work online, how will they buy it? SEO is something that takes a lot of work and doesn’t happen overnight, so it’s crucial to have a well planned out content strategy to beat your competition. If you feel like it’s definitely not something you can do yourself, don’t hesitate to hire a freelancer to get it sorted for you.

Originally published on https://www.sketchbook.com/blog/10-ways-to-unsuccessfully-market-yourself-as-an-artist/

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com