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10 WAYS TO UNSUCCESSFULLY MARKET YOURSELF AS AN ARTIST

Marketing yourself as an artist can often feel like a full-time job. But it doesn’t have to be this way!

If you’ve ever wished for an honest checklist of marketing tactics to avoid, consider it an early Christmas gift. Stop making these common self-promotion mistakes and you will quickly feel the luck turning in your favor.

  1. Avoiding self-promotion

It’s typical of artists to shy away from self-promotion. All kinds of reasons bubble up to the surface once you press an artist about the promotional opportunities available online: it’s too complex, they don’t know how to do it, they don’t have the time to do it, they’re worried about someone stealing their work and ideas… The list is endless, take your pick. In truth, many artists are simply put off by the idea of actively promoting themselves and their artwork. So they choose to ignore it.

It must be said that the style and strategy of self-promotion is completely up to the artists themselves. Although the ultimate goal of self-promotion is to increase sales, the promotional strategy should never be that blunt. Self-promotion can be the one thing that makes or breaks your career as an artist, so don’t ignore all the great opportunities lying at your fingertips. If you don’t snatch them, someone else will!

Even someone as successful as Banksy acknowledges that marketing your art isn’t an easy proposition. | Banksy

  1. Promoting your work, but not the philosophy behind it

Why do so many people avoid art galleries? Because art can be (and often is) intimidating. If there’s no behind-the-scenes story to shed light on your creative process and philosophy, people might be wary of engaging with it for the fear of being exposed as “unsophisticated” and “uneducated.” The old myth that only art critics and art dealers can have an opinion about art is still very much alive and thriving.

“People don’t buy ‘what’ you do, they buy ‘why’ you do it.”

Letting people in on the purpose of your work, talking about why you’re doing it, and revealing the reasons driving your creative decisions will make your artwork seem more accessible, and therefore, more appealing. Simon Sinek, a visionary thinker who teaches people how to lead with why, is known for saying, “People don’t buy ‘what’ you do, they buy ‘why’ you do it.” Let your philosophy shine through your marketing messages and don’t be afraid to show your mistakes and missteps; it only makes your art more human.

  1. Having a lousy web presence

A vibrant online portfolio or showcase is a crucial part of your brand image, but sadly, it isn’t nearly enough to grab people’s attention these days and stand out from the crowd. A strong web presence means making the most out of all the digital channels that are relevant to your field of expertise. This can include maintaining a thriving Vimeo or YouTube channel, running a diverse blog, actively posting on social media platforms like Pinterest, Facebook, Tumblr, or Instagram, or building an email list of raving fans. Or, ideally, all of the above. Having a strong web presence means you’re just a quick Google search away from your existing and potential fans.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing. Whether it’s a Christmas gift or a little pick-me-up treat, it has to be easily accessible online and capture buyers in the right intent.

  1. Signing your artwork with your first name only

Think of every piece you create as a potential marketing tool. If you sign your work with your first name only, it makes it almost impossible for those who like your art to find you. Unless you’re signing under a pseudonym or have a very unusual name, it’s always best to include your full name. A new admirer can simply pop your full name into a Google search and locate your online portfolio almost instantly. However, if you only sign with a common first name like “John” or “Sarah,” it will take a very passionate fan to sift through a pile of search results until they find your website.

Another mistake that artists often make is placing their signature in an area that can be easily cropped. Yes, it’s outrageous to think that someone would do that, but cropping is more common than you’d like to think. Sometimes it happens because an image needs to be resized, sometimes it’s done maliciously. Whatever the reason, you need to be thinking about this when choosing a spot for your signature. Be smart and protect your artwork from copyright thieves.

Consider setting actual prices. If people don’t know how much your art costs, they probably won’t ask.

  1. Using poor quality visuals

Many artists make the same boring mistake of using poor quality images to showcase and promote their work. Imagine walking into a physical store and finding used products on a shelf, with a handwritten note explaining that these are only representations of the real products… That wouldn’t get you in the right mood for buying, would it? It cannot be stressed enough that compelling visuals fire up buyer’s imagination and improve conversion rates. Great images elevate and strengthen your visual brand and can help you sell more, so think about what your customers might want to see and learn about the product before they make a purchase and brush up on your product photography skills.

  1. Using a cookie-cutter branding strategy

The first thing you want to do when crafting a powerful branding strategy is to make sure your brand voice and visual story are cohesive and unique. Ensure that all your social media channels, your personal website and blog use the same colors, fonts, imagery and messaging, but please, don’t be another artist with a Comic Sans banner on their site. Stay true to your philosophy and creative process and try to funnel that information into your branding. Let your art guide you and you won’t fail.

  1. Targeting everyone

You could say that the whole world is your target market. Who doesn’t like art, right? But you couldn’t be more wrong. Art comes in a rainbow of different colors, shapes, textures, sizes, and functionalities. And so do people (well, not exactly, but you get the point). To craft a winning marketing campaign and see your artwork flying off the shelves — even if they’re digital — you must start by defining your target audience. It might be intimidating at first (yes, you’re not a marketer), but the best approach is to look at your past clients — who are they? How did they find you? Why did they buy from you? Once you have all the answers, you can use that information to map out the tools and channels that will enable you to reach a similar audience. If your fans hang out in a particular online forum, an online art shop, or anywhere else — you need to be there and be visible.

If you haven’t had any sales yet, don’t despair. Research artists who are in a similar field and study their strategy. Is there anything that you can borrow and build on? Remember, to succeed you must find people who not only love your art but are happy to pay for it, too.

Presentation matters. Doll these pine cones up in an attractive basket with a bow made from strips of bark and people will pay double.

  1. Relying solely on social media

There’s no denying that social media is a powerful tool that allows artists to build and nurture their fanbase. However, relying exclusively on social media channels to gain exposure and attract new buyers is risky, if not irresponsible. Overdoing the self-promotion on social media can damage your brand and shrink your following. Remember, engaging and connecting with your fans should be the number one goal of social media strategy. There’s nothing wrong with sharing a link to your new blog post or updated portfolio, but bombarding fans with one promotional update after another will most likely be seen as spamming.

  1. Building your network in the art world only

Let’s be honest. Other artists are unlikely to become your loyal customers. It’s great to have connections in the art world when it comes to forming creative partnerships, being part of important events, or simply surrounding yourself with like-minded people. However, having a bunch of connections outside the art world enables you to call in favors and seek advice when it’s most needed. Rather than spending hours trying to get your head around the basics of SEO, you could seek help from someone in your network that has the right skillset. The more diverse is your network, the further its tentacles can reach.

  1. Not paying attention to SEO

SEO is a hot topic right now. Why? Because for thousands of online buyers, if you don’t exist online, you don’t exist at all. And when done right, SEO is basically free advertising. Claiming the top spots in search page results and showing up in the right searches is key to driving enough traffic to your website or creative portfolio. If people are not finding your work online, how will they buy it? SEO is something that takes a lot of work and doesn’t happen overnight, so it’s crucial to have a well planned out content strategy to beat your competition. If you feel like it’s definitely not something you can do yourself, don’t hesitate to hire a freelancer to get it sorted for you.

Originally published on https://www.sketchbook.com/blog/10-ways-to-unsuccessfully-market-yourself-as-an-artist/

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

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WHAT TO COLLECT # 133. Danielle Cohen

ARTIST’S STATEMENT

I am trying to test the body and fuzziness as they appear in my private life, I deal with gender, pain, relationship or entity.
I Especially enjoyed testing the limits of suffering, the border between Erotica pornography and documentary as well as the line between the
personal and intimate private and public spheres. I test my conflict with myself many times in feminine and seductive that is far away from my own self-image and gender when I ascribe to a new image that I create diverse deflections that are associated with such dissemblance.

I disguise myself a lot, but always in order to reveal, sometimes up to the  stem cells and nerves, and the friction with the viewer is
somewhere between pleasure and pain, exciting and delightful.
My occupation with boundaries is almost obsessive , I can say decisively that there is an interface between art and my personal life, and I can hardly separate the two. I place myself in situations that are discomforting to me  and even threaten me, and the discomfort I feel brings out of me something that I feel  Satisfied with.

Images from collection: FASHION & FINE ART

Find more on https://www.daniellecohendinar.com/

Copyright © Danielle Cohen Dinar

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT # 132. Teruko Nimura

Teruko Nimura is a visual artist based in Austin with a diverse multi-media practice. She received her BFA from San Francisco Art Institute and her MFA from UT Austin. Teruko has exhibited in the U.S. and Mexico, and has completed three temporary public art installations in the last year.  She is currently a member of ICOSA art collective, a participant in the City of Austin’s Launchpad program for public art, and one of three Austin artists featured in the 2017 TX Biennial.

More information on https://www.terukonimura.net/

https://pin.it/yxkjxalfuul4ck

Copyright @ Teruco Nimura

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

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WHAT TO COLLECT # 131. JOHN BROOKS

His work is playful, creepy, energising and anthropomorphic. Stare at these fuzzy wonders long enough and you would swear you saw a heart beat or a leg twitch. This small body of work packs a lot of punch both visually and conceptually. The work stands as a kind of strange timeline not just from one year of fashion to the next but a sort of endless amount of time in between.Brooks fuses weaving techniques into his textile based art pieces bridging that invisible gap between craft and conceptual art.

Please, find more information http://www.johnbrooks.com.au/new-page/

Copyright @ John Brooks

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT #129. Yves Klein

Born: April 28, 1928 – Nice, France

Died: June 6, 1962 – Paris, France

Yves Klein was the most influential, prominent, and controversial French artist to emerge in the 1950s. He is remembered above all for his use of a single color, the rich shade of ultramarine that he made his own: International Klein Blue. But the success of his sadly short-lived career lay in attacking many of the ideas that underpinned the abstract painting that had been dominant in France since the end of the Second World War. For some critics he is a descendent of Marcel Duchamp, a prankster who lampooned settled understandings of painting and opened art up to new media. Others consider him as a descendant of earlier avant-garde artists such as Kazimir Malevich and Aleksander Rodchenko, who were also attracted to the monochrome. And even in the ways he used performance later on in his career, he is like many artists who rediscovered some of the tactics of earlier avant-gardes in the 1950s and ’60s. Klein might also be compared to his contemporary Joseph Beuys, for, like Beuys, he embraced aspects of Romanticism and mysticism – Klein was intrigued by Eastern religion and Rosicrucianism, and was even influenced by judo. Also like Beuys, many have condemned him as an obscurantist and a charlatan: yet the brevity, wit, and seductive beauty of much of his work continues to inspire.

Yves Klein, Anthropometry series Tate Shots interview with one of Klein’s models and performers

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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10 Secrets for Promoting Your Art on Instagram

by Madelaine Buttini December 07, 2017

Using social media platforms, like Instagram and Facebook, to share your art is a great way to promote your creations online. We now have the opportunity to share our artworks at to millions of people in real time!

You never know where a post will lead your career and what opportunities you may receive in return. I have had great benefits from using Instagram and really wanted to share with you my top ten secrets for promoting your art on this much loved platform.

Connect Your Instagram with Your Facebook Page

You get some awesome insight features when you connect your Instagram to your Facebook page. Once you have done the integration you will have a much better understanding of your Instagram page!

This can be helpful when you are trying to work out what time is best to post and on what days. You can also see other useful information such as the amount of impressions, reach, profile views, website clicks and email clicks your page has generated in the past seven days. If you wanted to dig a little deeper you can also see this for individual posts to get a grasp of what people are liking most — this can be done over a 2 year period.

I also love how it tells in depth information about your followers, such as the percentage of men to women, the top locations and age range. This can be particularly great when you are starting out with your online store or website. You know what your main demographic and audience is and where they may come from!

Read Instagram’s advice on integrating your pages together here.

Use Popular & Relevant Hashtags

I think this is a really important part of promotion no matter how large or small your brand is. Hashtags have become an integral way that we share our photos to other people we may not necessarily cross paths with online.

On my collage posts I use the terms #collageart #collage_art #contemporarycollage #australianartist, this way when people go to these hashtags they are more likely to come across my art.

Research other artists like yourself and find what terms they use, incorporate some of the hashtags they use into your posts and see what works best. This could have the potential to increase your reach and impressions for you Instagram page! But of course, like anything it is really trial and error, so switch it up.

Post High Quality Images of Your Art

Nobody likes to see low quality anything, it can be difficult to interpret and hard to vibe off. The same is for Instagram, no one wants to view low quality photographs or videos of your art. Always make sure to take photos at the highest resolution!

Pssst… if you are using an iPhone turn on HDR.

If you are making digital collages, always make sure the images you use are at the highest resolution and the size of your “canvas” is at it’s highest dimensions. I recommend using the dimensions: 1080 x 1080 px and at 200 dpi.

A little note for posting images: People seem to prefer square images over rectangular!

What will happen if you hound your followers to buy your art!

Don’t Always Try To Sell To Your Followers

I know that it’s awesome when you make a sale from a follower on Instagram, but that’s not what they are there for! Yeah, you have beautiful art to offer but you don’t always have to shove it in their faces. It can be really tempting to push for sales (everyday) but it will only hinder them from wanting to purchase and they may unfollow you.

If you are lacking in sales maybe they don’t know about your online store yet. So definitely do a post here and there about your products but not all the time! Limit it to once a week and make sure your website is easily visible in your about me section of your Instagram.

Give Your Followers Love

Your followers are those you should be nurturing, they are not only potential customers but they give your art the love it needs online.

I always recommend giving love to new followers, those who comment and like your posts. Simply give them a like on a few of their photos so that they will feel like the love is reciprocated!

Start Your Own Hashtag

I highly recommend this one! If you haven’t already started using your own hashtag, what a perfect time to start doing so. It’s an easy way for people to view your work and to start a “trend”.

I have my own hashtag, #madbutt which I put on every collage post and check daily. It’s great when you see people sharing your work and using that hashtag – it means you’re really getting your work out there!

Post Frequently Throughout The Week

This is really up to your own discretion and if you have the amount of work to share. I recommending post at least three times a week, minimum. I know of artists who post three things a day, seven days a week and for me I think that could be a little overbearing for some people who follow me. It’s definitely up to what you feel comfortable doing!

Posting is all about consistency too. For example you could post on Monday, Tuesday and Friday. You can always double check if that works well with the stats you collected from your Instagram Insights!

If you don’t have a lot of work to post, don’t worry — use this as motivation to get your body of work at a larger size and start posting!

Write Interesting & Captivating Captions

People will be drawn into your beautiful creations and would like to hear a little bit about what it means to you and how you relate back to it. Sometimes you don’t even have to write about anything!

It could always be a cool title of your work, what music you are digging that day or an inspirational quote. But either way, think of something just as creative as the work you made and don’t forget to use your hashtags!

Tag Your Favourite Art Relevant Pages

I think this a great way of getting Instagram art blogs and profiles to view your art and hopefully reposted (yay, free promotion)! Find some of your favourite pages on Instagram and go through who they are following to see what other pages you might like.

If you need inspiration I recommend pages like @taxcollection, @ratedmodernart and @love.watts.

Now you don’t want to tag them in your caption, you want to tag them in the image itself so it’s viewable on their profile under the tagged section. You can do this while you are posting the image (just hit edit and tag people).

Be Authentic & Don’t Hesitate

The best thing to do in the end is just be yourself, some people will love you and some people might not. You can’t control their feelings and it’s inevitable that people might disagree with what you say or what you create.

That is the beauty in being an artist — you get to express yourself! Don’t hesitate to express yourself and be who you are. As long as it’s positive there is nothing to worry about!

So, that’s my ten secrets for promoting your art on Instagram. I hope you find them useful and helpful for your own Instagram! Happy posting everyone.

x Madbutt

Originally published on

https://madbutt.com.au/blogs/madbutt/tips-on-promoting-your-art

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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Is the Art Market Ready to Embrace Work Made by Artificial Intelligence?

Is the Art Market Ready to Embrace Work Made by Artificial Intelligence? Christie’s Will Test the Waters This Fall

The auction house is selling an AI-produced work of art for the first time this fall.

• Naomi Rea 3 days ago

Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy, Generative Adversarial Network print on canvas (2018).

Christie’s New York will make history this fall when it becomes the first auction house to sell a work of art made by artificial intelligence. The print on canvas, a product of an algorithm developed by the French art collective Obvious, will be included in the auction house’s prints and multiples sale October 23-25.

Hugo Caselles-Dupré, a member of the Paris-based collective, told artnet News that they were “interested in the philosophical approach behind this,” he said. “Can an algorithm be creative? If so, this algorithm is the closest to the human mind’s creativity.”

The work was created using a model called a Generative Adversarial Network. The artists first fed a generator a dataset of 15,000 portraits done between the 14th and 20th centuries. It then created new works based on the training set until it was able to fool a test designed to distinguish whether an image was made by human or machine.

The resulting work, titled Portrait of Edmond de Belamy, depicts a man in a dark coat and white collar with indecipherable facial features that reside somewhere in the uncanny valley. The unique piece, a gold-framed canvas print that is currently on view in Christie’s London showroom, is estimated at $7,000-10,000. The collective says it will use the proceeds from the sale to further train its algorithm, finance the computational power needed to make such works, and experiment with 3D modeling.

Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy, Generative Adversarial Network print on canvas (2018).

The Christie’s sale constitutes an important validation in the realm of AI art. Although there are many so-called “creative coders” who use similar technologies to improve web experience, few are considered contemporary artists. The members of Obvious see themselves as conceptual artists whose main goal is to democratize Generative Adversarial Networks and legitimize AI-produced art.

“We wanted to propose this new approach to a more traditional market rather than the tech area,” Caselles-Dupré said. “At the beginning it was difficult to be understood by the traditional art market because they were looking at us like, ‘Who are those guys? What is this new weird stuff?’ But the more we’ve explained what we’re doing, what we want to share, and what we want to say, the more the art world is paying attention to our work.”

Following the Christie’s sale, Obvious plans to work with brands and galleries to expand the movement. “We really believe that AI can be a new tool for art,” Caselles-Dupré said. “In 1850, when the camera showed up, it was only used by highly qualified engineers and so it was not considered for its artistic potential. We think we are in the same situation, because people view us as engineers but we really think this type of technology will be used more and more in art.”

Installation view of Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy (2018).

The collective began a conversation with Christie’s following a London symposium on the implications of blockchain for the art world. “Christie’s continually stays attuned to changes in the art market and how technology can impact the creation and consumption of art,” said the auction house’s head of prints and multiples, Richard Lloyd, in a statement. “AI has already been incorporated as a tool by contemporary artists and as this technology further develops, we are excited to participate in these continued conversations.”

Edmond de Belamy is one of 11 portraits of the fictional Belamy family, which is named after Ian Goodfellow, the AI researcher who invented the Generative Adversarial Network method in 2014. (“Goodfellow” roughly translates to the French bel ami.) Another portrait from the family, Le Comte de Belamy, sold to Parisian collector Nicolas Laugero-Lassere earlier this year.

Originally published on the artnet News

https://news-artnet-com.cdn.ampproject.org/c/s/news.artnet.com/market/artificial-intelligence-christies-1335170/amp-page

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT # 127. KAWS

Born in 1974 in Jersey City, NJ, USA

Lives and works in New York, USA

Considered one of the most relevant artists of his generation, KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of influential work straddles the worlds of art and design to include paintings, murals, large-scale sculptures, street art, and graphic and product design. Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He often draws inspiration and appropriates from pop culture animations to form a unique artistic vocabulary for his works across various mediums.

Now admired for his larger-than-life sculptures and hardedge paintings that emphasize line and color, KAWS’ cast of hybrid cartoon and human characters are perhaps the strongest examples of his exploration of humanity. His refined graphic language revitalizes figuration with big, bold gestures and keen, playful intricacy. As seen in his collaborations with global brands, KAWS’ imagery possesses a sophisticated humor and reveals a thoughtful interplay with consumer products. Highly sought-after by collectors inside and outside of the art world, KAWS’ artworks, with their broad appeal, establishes him as one of the most prominent artists in today’s culture.

KAWS (b. 1974, Jersey City, New Jersey; lives and works in Brooklyn, New York) has exhibited internationally in major museums. His recent solo exhibitions include KAWS: WHERE THE END STARTS, Modern Art Museum of Fort Worth, Texas (2016) which traveled to the Yuz Museum, Shanghai (2017); KAWS, Yorkshire Sculpture Park and Longside Gallery, West Yorkshire, United Kingdom (2016). His work has also been the subject of solo exhibitions at the Contemporary Art Museum St. Louis, Missouri (2017); Brooklyn Museum, New York (2015); Centro de Arte Contemporáneo, Málaga, Spain (2014); Nerman Museum of Contemporary Art, Overland Park, Kansas (2013); Pennsylvania Academy of Fine Arts, Philadelphia (2013); and the High Art Museum, Atlanta, Georgia (2011).

His monumental sculptures have been shown in prestigious locations including the Rijksmuseum, Amsterdam, the Yorkshire Sculpture Park, United Kingdom and the Brooklyn Museum, New York.

KAWS Is Bringing a Giant Floating Figure to Seoul’s Seokchon… https://hypebeast.com/2018/6/kaws-holiday-seokchon-lake-seoul-korea

COPYRIGHT @ by KAWS

Originally published on https://www.perrotin.com/artists/Kaws/55/view-of-the-exhibition-where-the-end-starts-curated-by-andrea-karnes-at-modern-art-museum-of-fort-worth-fort-worth-usa-2016/10000012698

#art #installation #kaws #exhibition #animals #artcollecting #artcollector #artcurator #artadvisor #collection #artcollection #artmuseum #artgallery #contrmporaryart #contemporary #modernart #design #artlovers #inspiration #artcollecting #artsignificator #melnikblog #ArtForYou

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Millennials are shaping the art market’s future

The “2018 Insights on Wealth and Worth — Art Collectors” survey by U.S. Trust revealed that millennials are now the fastest growing segment of art collectors. Growing up with technology by their side, millennials—born between 1982 and 1998—have different values and buying habits than generations before them. Faced with these shifting demographics, what is your gallery doing to reach millennial collectors?

UBS’s 2017 “Millennials — the global guardians of capital” report explained that millennials, who currently account for roughly $17 trillion of global wealth, consistently prioritize “convenience, multi-channel delivery, and transparency.” So, how does this behavior translate to the art world?

To begin, millennials are “more transactional” than their predecessors, the boomers. Many view art as a capital asset, and are likely to sell and trade with more frequency. And not surprisingly—since millennials are also adapting to the online art market at an unparalleled velocity—78% of millennials bought art online in 2018.

This suggests a positive trajectory for the online art market, which is estimated to reach $8.37 billion by 2023. A recent ArtTactic report revealed that “63% of Gen Y (millennials) intend to buy more art online than last year,” and 57% of millennial buyers either prefer buying online or have no preference at all between a website and a brick-and-mortar space.

The article also made note of the increase in using platforms like Instagram to discover artists, as well as the surge in buying art on a mobile device—up to 20% from 4% in 2015.

From financial institutions to luxury brands, businesses around the world have had to adapt to millennial consumer behavior. Market forces are beginning to demand that galleries, dealers, and auction houses do the same. Do you feel the need to cultivate a network of millennial collectors?

Kind Regards,

Saskia Clifford-Mobley

Head of Gallery Partnerships, Europe, Middle East, and Africa

Originally published on Artsy.net

Also read, 2018 Insights on Wealth and Worth – Art Collectors | U.S. Trust

Photo credit by Masha Melnik, 2018

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT # 125. SOFIA BONATI

Sofia Bonati

What I enjoy most is playing with textures and color combinations.

Sofia Bonati is an Argentinian artist currently living in Surrey, United Kingdom. She was born in Buenos Aires in 1982 into a family of artists, and started her artistic career when she moved to the UK in 2013. In addition to her studio practice, she has also developed a career as an illustrator, with clients such as Iberia (Spain), Vanity Fair (France) and Mondadori (Italy). Working mostly in pencil and wet media on paper, Bonati imbues her female gures and portraits with surrealistic elements, seemingly granting them the powers of the animals, plants, and objects that adorn them. Smooth, focused pencil drawing of realistic portraiture grounds each subject in the midst of flowing, dream-like surroundings, creating stunningly beautiful, imagined tableaus.

Copyright @ SOFIA BONATI

https://www.behance.net/Soffronia

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT #124. Pablo Thecuadro

Born in 1992. From Zaragoza but he lives and works in Madrid. There’s only one thing he loves the most: to create images.

Essential but powerful collages, in which Pablo Thecuadro mixes different techniques: from the cut by hand to digital techniques.

Pablo Thecuadro collages go beyond the simply combination of beautiful images; they include the concept of duality in the human being.

His work is a deep, elegant and abstract exploration that brings back to reality, to the human essence.

Copyright @ by Pablo Thecuadro

Read the interview with Artist on https://www.thefashionatlas.com/en/atlas_en/photography_en/the-abstract-collages-by-spanish-artist-pablo-thecuadro.php#prettyPhoto

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WHAT TO COLLECT #123. ALEX GARANT

Internationally renown as the Queen of Double Eyes, Alex Garant studied visual arts at Notre-Dame–De-Foy College just outside Quebec City. After graduating in 2001, she ultimately settled in Toronto, Canada.

She decided to indeed commit to her passion for Arts after suffering from a heart attack in 2012, changing forever how she would see the world.

As a pioneer of Contemporary Figurative Op Art, her oil paintings offer a graphic quality combined with traditional portrait techniques. Garant establishes herself as one of the leaders of analog Glitch Art by using patterns, duplication of elements,  symmetry and image superposition as crucial elements of her imagery.  Alex Garant’s paintings are indeed conversation pieces as they are meant to engage the observers in an image investigation process and hopefully enlist their senses differently while doing so.

Alex has shown works in Art Galleries all over Canada and the U.S., Los Angeles, San Francisco, New York as well as Australia and Portugal. Her works have also been shown at The Fullerton Museum and The Lancaster Museum of Art and History (MOAH) in California. She has been featured on CB;  her works have been seen in Magazines including hi-fructose, Juxtapoz, BAZAAR, Le Petit Voyeur, Tattoo Fest Magazine, The Art Education Journal, Beautiful Bizarre Magazine and on multiple online platforms including VICE, The Huffington Post, Buzznet, ViralNova, Tory Burch Trends and many more.

Copyright @ Alex Garant

Find out more about the Artist on https://www.alexgarant.com

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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The museum pieces that every school kid needs to see.

Tristram Hunt, the director of the Victoria and Albert Museum, recently named five objects in UK museum collections every child should see. We asked five more leading figures in the museum and art worlds to pick out their own must-see items from public collections in the UK. Here’s what they’ve come up with…

Christopher Baker

Director of European and Scottish Art and Portraiture, National Galleries of Scotland

Diana and Actaeon (1556–59), Titian. National Galleries of Scotland, Edinburgh/National Gallery, London

Diana and Actaeon (1556–59), Titian

National Galleries of Scotland, Edinburgh/National Gallery, London

A clash between the human world and that of the gods in painting of stunning beauty (with the best dogs in all art!)

The Rosetta Stone

British Museum, London

The ultimate code-breaker that revealed the mysteries of ancient Egypt.

The Snail (1953), Henri Matisse

Tate, London

A joyous image of deceptive simplicity and singing colours, which could inspire your own work.

Rain, Steam and Speed – The Great Western Railway (1844), J.M.W. Turner

National Gallery, London

Technology dashes into the future in very British weather: will the hare survive?

Angel of the North (1998), Anthony Gormley

Gateshead

Outdoor sculpture on a monumental scale, delicate and awe-inspiring against changing skies.

Maria Balshaw

Director of Tate

Self-portrait, aged 51 (1659), Rembrandt van Rijn. National Galleries of Scotland

Self Portrait, aged 51 (1657), Rembrandt van Rijn

Scottish National Gallery, Edinburgh
In this self-portrait, Rembrandt’s direct gaze arrests our attention. The effects of time and experience are written on his face, as he explores the subtle colouring and textures of ageing skin with startling objectivity. The artist left more than 80 paintings, etchings and drawings of himself which record his appearance throughout his career and reflect his changing fortunes.

Handsworth Songs (1986), Black Audio Film Collective

Tate, London

A richly-layered documentary representing the hopes and dreams of post-war black British people in the light of the civil disturbances of the 1980s, Handsworth Songs engages with Britain’s colonial past, public and private memories, and the struggles of race and class.

Cold Dark Matter: An Exploded View (1991), Cornelia Parker

Tate, London
This work is made of the restored contents of a garden shed exploded by the British Army at the request of the artist Cornelia Parker. The surviving pieces have been used by Parker to create an installation suspended from the ceiling as if held mid-explosion. Lit by a single lightbulb the fragments cast dramatic shadows on the gallery’s walls.

Hesitate (1964), Bridget Riley

Tate, London
Hesitate is a painting on a rectangular board that features even rows of circular and elliptical shapes. Riley’s paintings of the 1960s are the best-known works of what became called op art, referring to the optical effects that dominate the viewer’s experience of the painting, sometimes having an almost physical effect, destabilising the viewer.

Work (1852–65), Ford Madox Brown

Manchester Art Gallery
Generally considered to be Brown’s most important achievement, Work attempts to portray, both literally and analytically, the totality of the Victorian social system and the transition from a rural to an urban economy.

Alistair Hudson

Director of Whitworth Gallery and Manchester Art Gallery

Brass plaque (16th century), Edo, Benin City. British Museum, London; © Michel Wal, 2009

The Benin Bronzes

British Museum, London

These beautiful artworks are amazingly complex (putting paid to the idea of the ‘primitive’).

Handsworth Songs (1986), Black Audio Film Collective

Tate, London

For the slightly older child, it gives a little bit of a sense of how we got to now.

Work (1852–65), Ford Madox Brown

Manchester Art Gallery

Class, social division, anger, gender and social change, all in one dose.

Alan Turing’s Automatic Computing Engine (ACE)

Science Museum, London

Ushering in the information age, globalisation, hyper-vanity, Fortnite, and some of mankind’s greatest leaps and falls.

John Ruskin’s Lecture Diagrams

Ruskin Library, Lancaster

A comprehensive education from the flawed man whose Victorian equivalent of TED Talks influenced the beginnings of modern environmentalism, the Arts and Crafts movement, the creation of the Labour Party, Gandhi, the National Trust, the conservation of Venice and a general campaign for ecological thinking – the things that children in our day and age will need the most.

Victoria Pomery

Director of Turner Contemporary

Rain, Steam and Speed – The Great Western Rail (1855), Joseph William Mallard Turner. National Gallery, London

Rain, Steam and Speed – The Great Western Railway (1844), J.M.W. Turner

National Gallery, London

Evocative of the industrial revolution in the 19th century, this work provides a historical counterpart to the environmental degradation we are experiencing today.

The British Library (2014), Yinka Shonibare

The technicolour array of books is spectacular. Displaying the names of hundreds of outstanding British cultural figures, this work feels vital – particularly now as we debate the future of our country.

The Unfinished Conversation (2012), John Akomfrah

Tate, London

This work is a tribute to Stuart Hall’s life and writings. In part a reflection on memory, history, race and identity, it is a film that speaks to all of us.

Untitled, Dunce (2015),  Phyllida Barlow

Arts Council Collection

I love the way Barlow experiments with everyday materials, colour and form to create monumental structures. For me her work fizzes with the creativity and playfulness we should all adopt in our everyday lives.

Why I never became a Dancer (1995), Tracey Emin

Tate, London

Linked to Emin’s life in Margate and growing up, this is an incredibly inspirational film which suggests that anything is possible – it has a fantastic soundtrack, too.

Ed Vaizey

Minister for Culture, Communications and Creative Industries, 2010–16

Illustration of St Mark, from the Lindisfarne Gospels (710–721). British Library

Lindisfarne Gospels

British Library, London

A medieval masterpiece and the oldest surviving version of the New Testament Gospels written in English.

The Rosetta Stone

British Museum

A linguistic treasure. The key to deciphering Egyptian hieroglyphics and unlocking the door to an ancient world.

The Ambassadors (1533), Hans Holbein the Younger

National Gallery, London

An era-defining example of Tudor portraiture crammed with hidden quirks and curiosities.

Humours of an Election (1755), William Hogarth

Sir John Soane’s Museum, London

A series of snapshots capturing the noise and turbulence at the heart of 18th-century politics – as relevant today as ever.

‘Record Plant’ piano

The Beatles Story, Liverpool

The piano on which John Lennon’s final notes were played before a lifetime defining the course of British pop music was cut tragically short.

Originally published on

The museum pieces that every school kid needs to see

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WHAT TO COLLECT # 121. ANDY WARHOL

Andy Warhol

American, 1928–1987

Inspired by the portraits that Man Ray photographed of Marcel Duchamp’s alter ego, Rrose Sélavy, Andy Warhol created a series of drag self-portraits. Always questioning the conventions of constructed identity, Warhol donned a wig and bold makeup, subverting traditional gender expectations and paying homage to the artists before him.

Self-Portrait in Drag, 1981

Gelatin silver print

Image: 3.5 x 2.25 in. (8.89 x 5.72 cm.)

Sheet: 4.25 x 3.4 in. (10.8 x 8.64 cm.)

American Pop Art icon Andy Warhol (1928–1987) was known for taking photographic portraits of his many friends in and outside of the art world. The photographic medium was critical to Warhol’s artistic production, and he brought his camera with him wherever he went. His photographic oeuvre reads like today’s ubiquitous social media photo streams and provides a fascinating look into the life of an enigmatic figure whose influence on the art world, and society as a whole, is unparalleled. Playing with the notions of identity, perception, and one’s public versus private self, Warhol also took many poignant self-portraits, often in drag, as seen here.

Originally it was published on

https://www.artnet.com/auctions/artists/andy-warhol/self-portrait-in-drag-8

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WHAT TO COLLECT # 120. LIZA RAYN

LIza RAYN

born in 1965 in Norfolk, Virginia.

Ryan earned a BFA at Dartmouth College, (New Hampshire) in 1987 and an MFA from California State University, Fullerton in 1994. She lives and works in Los Angeles, California.

Liza works in photography, video and mixed media. Her interest in the use of visual metaphor remains constant throughout her bodies of work.The J. Paul Getty Museum, the Honolulu Museum of Art and the Los Angeles County Museum of Art (Los Angeles, California) are among the public collections holding works by Ryan.

Copyright @ Liza Ryan

http://www.lizaryan.com

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***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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