3 Recommendations to Emerging Artists

Through my routine work days, I see a lot of frustration around. Every day I am receiving messages from artists with only one request: please, help me sell my art.

I could outline some practical steps for people to succeed in selling, but let’s be realistic: there is no right answer, one person’s strategy can be useless for another. Let’s focus on three general recommendation that should and will work today for emerging artists.

First of all, I am going to recommend all artists to become more independent and to find a job to earn a living, maybe outside of the art world. Dear Millennials, you need to stop waiting and dreaming, everything is much more challenging than you expect. Look to the real economy, do research: how many galleries closed in your town for the last two years? How many Art Institutes are closed around the world? You will see that we are experiencing a downturn in the middle- and a lower-priced art market. It is better to understand that real collectors are not investors, they buy art for personal satisfaction and enjoyment. Collectors have appreciated your talent, but they will not donate to your talent at list, there are no other conditions.

Second, be more precise in the way you’re expressing your ideas in art. Your masterpieces need to be academically creative and clearly, reflect your idea if you want it to be marketable today. Now is not the best time for “multi-meaning”, non-sellable or non-affordable emerging art. Art is not just about the talent of the artist. It is a whole science, including sales skills, self-representation and a deep understanding of psychology. Make sure your subject is sharp.

Finally, my third recommendation, start to learn how to support your art by yourself. Develop your Instagram, use it to display your environment and background to your benefit. Be intelligent and more transparent on social media: art curators and collectors are checking your backgrounds each day. Continue to pursue your passions, revolutionize the process of making art, explore science and technologies, learn the basics of art marketing.

Dear artists, the art industry has run into some changes, and it is not your fault. The economy wheel is spinning around, and soon we will see a new cycle and a more supportive art market. I am sure that professionals in the art industry will find the best solutions for you, and we all continue working in the new settings.

My best wishes,

Masha

WHAT TO COLLECT # 133. Danielle Cohen

ARTIST’S STATEMENT

I am trying to test the body and fuzziness as they appear in my private life, I deal with gender, pain, relationship or entity.
I Especially enjoyed testing the limits of suffering, the border between Erotica pornography and documentary as well as the line between the
personal and intimate private and public spheres. I test my conflict with myself many times in feminine and seductive that is far away from my own self-image and gender when I ascribe to a new image that I create diverse deflections that are associated with such dissemblance.

I disguise myself a lot, but always in order to reveal, sometimes up to the  stem cells and nerves, and the friction with the viewer is
somewhere between pleasure and pain, exciting and delightful.
My occupation with boundaries is almost obsessive , I can say decisively that there is an interface between art and my personal life, and I can hardly separate the two. I place myself in situations that are discomforting to me  and even threaten me, and the discomfort I feel brings out of me something that I feel  Satisfied with.

Images from collection: FASHION & FINE ART

Find more on https://www.daniellecohendinar.com/

Copyright © Danielle Cohen Dinar

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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7 Ways to Win Over Collectors on Instagram

7 Ways to Win Over Collectors on Instagram
ELENA SOBOLEVA
MAY 15TH, 2015 3:17 PM

Following up on part one of our Instagram survey (How Collectors Use Instagram To Buy Art), which brought to light the importance of this social media channel as a tool for sales, we are excited to share the second half of our findings for galleries, which focus on how collectors want to be engaged on Instagram.

1. Collectors on Instagram Expect a Human Touch.

Collectors want personality. 70% of collectors prefer to follow an individual’s Instagram account (belonging to the gallery owner or staff) over the general gallery account. Nearly half of surveyed collectors want to follow gallery owners directly.

Create separate accounts for the gallery owner and staff. Developing individual accounts in tandem with the gallery’s main one will allow for more personal interaction with potential clients, feedback, and an opportunity to start a conversation.

Tip: The official gallery account can (and should) be used for gallery-wide updates, and is great for branding, but collectors crave the inside scoop. Great examples include Andrea Rosen, Zach Feuer, and James Fuentes.
2. Collectors Use #Hashtags Before They Buy.

Among surveyed collectors who use Instagram, 42% claim they often (or very often) look up an artist’s hashtag (#ArtistName) before purchasing their work. Only 6% say they never do this, meaning that 94% of collectors search by hashtag at some point.

#Hashtags enable collectors to instantly aggregate an artist’s content and also reveal public support for an artist. Curators, influencers, and press who have posted their works serve as another seal of approval for collectors. Include artist hashtags to highlight your latest inventory, studio views, and related content.

Tip: Use hashtags specific to an event or area (i.e. #FriezeNY), but don’t overwhelm your followers. Include your gallery hashtag (i.e. #DavidZwirner, #WhiteCube) on brochures and other marketing materials. Visitors to openings and events who use this “official” hashtag serve as brand ambassadors for your business.

#ArtsyTakeover at Collective Art & Design Fair. Photo by  Clemens Kois for Artsy.
#ArtsyTakeover at Collective Art & Design Fair. Photo by Clemens Kois for Artsy.

3. Convert Followers to New Collectors.

Our survey found that nearly half of collectors (46%) are most likely to follow gallery accounts they have already purchased work from. Still, over half follow gallery accounts they either view as tastemakers (27%) or from whom they want to buy (27%).

To capitalize on this purchase intent, make sure your Instagram bio includes contact details so collectors can reach you. Include a physical gallery address, your gallery’s official hashtag, and a link to your website (or your Artsy profile, whichever is a better collector experience).

Tip: To make your bio stand out, format your text outside of Instagram and copy + paste it back into Instagram. We recommend the Notes app, which allows you to add line breaks and special characters.

4. Collectors Want Your Attention.

A common complaint from collectors is that their comments and questions are often ignored, potentially turning them off a gallery. Make it a habit to reply to comments (setting a daily reminder helps), and offer to continue the conversation with potential buyers offline. Additionally, browse through images that others post of your artists and gallery (see #2 above) and like or comment where appropriate. Going the extra mile to engage collectors is a no-brainer. If you don’t already have a social media associate, consider hiring an intern for a 3-month test.

Tip: Maintain the quality of your account by deleting inappropriate or spammy comments on your Instagram photos. On an iPhone, click the comment icon to access the comments, swipe to the left on the comment, and click the trash icon.

5. Make Your Artists Collaborators.

Because collectors actively research and follow artists on Instagram, consider involving artists you represent in collaborations or account takeovers leading up to an opening. Find creative ways to involve your artists with account takeovers, meetups, and hashtag projects to give your followers more personal experiences.

Tip: Collectors told us that they want to follow accounts that show personality, but offer a balance. Check out Artsy’s #ArtWorldSpaces campaign for ideas.
6. Think Globally, Post Locally.

Following closely behind “an imbalance of photos” (posting too much of one type of photo), over-posting was the second most popular reason collectors said they would unfollow someone. We recommend posting a maximum of twice per day and scheduling your posts with purpose. Posting at the wrong time (for most of your followers) means that your content is less likely to be viewed, and much less engaged with.

Tip: Use the “two birds, one stone” adage, and aim to reach key locations during primetime: If you have galleries in NYC and Rome, posting by 6 PM makes sense, but midnight doesn’t.

7. Post Content That Collectors Want To See From Galleries.

When asked what they enjoy most about a gallery’s Instagram feed, more collectors chose “behind the scenes content” (i.e. studio visits and installation day) than “museum shows,” “art fair coverage,” “announcements,” and “gallery views” combined! At a close second was “first look at new inventory.”

And a final note to put things in perspective: While the platform’s influence on art buying behavior is clearly growing, Instagram is but one additional outlet for your digital content. Instagram should be a part of your content strategy and not its own end. Use it for what it is, and don’t forget to enjoy the process!

Originally posted on ARTSY

***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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ART OBSERVATION. PHOTO BASEL & SCOOP. BASEL. 2018

Today I am observing around the Photo Basel and SCOPE in Basel:)!

***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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#ARTBASEL2018 #Basel #photobasel #scope ♥️ #artcollecting #artdealer #artcollectors #art #artist #artbasel #artsignificator #contemporaryart #Contemporary #artfair #artcurator #artsy #artadvisor #mashamelnik #melnikblog #арт #современныйарт #искусство #современноеискусство #арткуратор #машамельник #мельникмаша #коллекционер #галлерея #музей #оценкаарта #артблог #блоггер #артбазель #photo credit Masha Melnik

ART OBSERVATION. ART BASEL 2018

***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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#ARTBASEL2018 #Basel ♥️ #artcollecting #artdealer #artcollectors #art #artist #artbasel #artsignificator #contemporaryart #Contemporary #artfair #artcurator #artsy #artadvisor #mashamelnik #melnikblog #арт #современныйарт #искусство #современноеискусство #арткуратор #машамельник #мельникмаша #коллекционер #галлерея #музей #оценкаарта #артблог #блоггер #артбазель #photo credit Masha Melnik

INSPIRATION # 130. GREEN IN YOUR SPACE

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***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT # 1 Photo Murals by Masha Melnik in Design

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Photo murals by Masha Melnik in Design http://www.mashamelnik.com
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Photo murals by Masha Melnik in Design

***All rights to the artwork or any material remain with the author and can be removed from the website on request at any time. Please, contact us by email

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