3 Recommendations to Emerging Artists

Through my routine work days, I see a lot of frustration around. Every day I am receiving messages from artists with only one request: please, help me sell my art.

I could outline some practical steps for people to succeed in selling, but let’s be realistic: there is no right answer, one person’s strategy can be useless for another. Let’s focus on three general recommendation that should and will work today for emerging artists.

First of all, I am going to recommend all artists to become more independent and to find a job to earn a living, maybe outside of the art world. Dear Millennials, you need to stop waiting and dreaming, everything is much more challenging than you expect. Look to the real economy, do research: how many galleries closed in your town for the last two years? How many Art Institutes are closed around the world? You will see that we are experiencing a downturn in the middle- and a lower-priced art market. It is better to understand that real collectors are not investors, they buy art for personal satisfaction and enjoyment. Collectors have appreciated your talent, but they will not donate to your talent at list, there are no other conditions.

Second, be more precise in the way you’re expressing your ideas in art. Your masterpieces need to be academically creative and clearly, reflect your idea if you want it to be marketable today. Now is not the best time for “multi-meaning”, non-sellable or non-affordable emerging art. Art is not just about the talent of the artist. It is a whole science, including sales skills, self-representation and a deep understanding of psychology. Make sure your subject is sharp.

Finally, my third recommendation, start to learn how to support your art by yourself. Develop your Instagram, use it to display your environment and background to your benefit. Be intelligent and more transparent on social media: art curators and collectors are checking your backgrounds each day. Continue to pursue your passions, revolutionize the process of making art, explore science and technologies, learn the basics of art marketing.

Dear artists, the art industry has run into some changes, and it is not your fault. The economy wheel is spinning around, and soon we will see a new cycle and a more supportive art market. I am sure that professionals in the art industry will find the best solutions for you, and we all continue working in the new settings.

My best wishes,

Masha

5 Things You Must Know Before You Invest in Art

5 Things You Must Know Before You Invest in Art

Investing in art may seem en vogue or even financially advantageous. But what do art investing novices need to know before diving into this market?
Investing in art may seem en vogue or even financially advantageous. But what do art investing novices need to know before diving into this market?
By – DECEMBER 13, 2018

From “Nu couché (sur le côté gauche)” to “Salvator Mundi”, expensive works of art have been in the news for fetching sale prices of hundreds of millions of dollars. This may intrigue wealthy individuals and lead them to consider adding artwork to their own portfolio of assets. Some may even consider art to be an exciting investment vehicle. In fact, a survey by Deloitte suggests that 76% of art collectors consider their collections as investments, up from 53% in 2012. However, there are several essential considerations for amateur art investors to consider before making their first acquisition.

Value of Global Art Market (billions)

Being an Art Investor Takes Expertise

The first hurdle for investors seeking to get involved with investing in artwork is to develop an understanding of artistic theories and valuation techniques. Unlike investing in public companies or real estate, artwork does not lend itself to traditional investing valuation methods.

Therefore, prudent investors will need to put in a significant amount of effort to learn about artistic methods, art history, specific markets and pricing trends before getting into the action themselves. Fortunately for those that have some type of analytical experience, there are a few helpful data sources available. For example, investors can use the Blouin Art Sales Index to analyse trends in the art market. The platform has an extensive database which allows investors to analyse various artists’ sales records, estimate price bands and locate auctions. Additionally, for those that have a particularly keen interest in learning more about these topics, there are many online and in-person courses offered by Universities and organisations such as Sotheby’s Institute of Art that provide training to understand the fundamentals of art theory, collecting and investing.

Be Aware of the Hidden Costs

In addition the high sticker prices of artwork, investors must be aware of the costs associated with buying and selling these assets. First, in order to ensure that your purchase is valuable, it is crucial to determine that you are purchasing an original work. Therefore, you may want to hire an art inspector if you are relatively new to art investing or purchasing a very expensive piece. Once you have purchased a piece of artwork, you will also have to consider the costs of storing, cleaning and maintaining the piece. This varies greatly based on the age and type artwork (e.g. painting, sculpture, etc.).

Next, unlike stocks or bonds, paintings, sculptures and other types of art are more difficult to sell. In fact, some experts estimate that a mere 0.5% of paintings purchased are ever resold. For this reason, and to ensure that they receive the highest possible price, many individuals elect to sell their pieces through galleries or art dealers. The fee structure of these agents varies, but is typically charged based on a rather high percentage of the sale price. Those confident in their own ability to sell their artwork may be able to dodge fees by selling through online auctions.

Cost of Selling Art

You Don’t Need to Travel to London or New York to Buy Art

While about 60% of global art sales take place in the United States and United Kingdom, art markets elsewhere are growing. For instance, in 2008 China accounted for just 9% of global art sales, but now represents about 20%. Furthermore, major auction houses such as Christie’s, Sotheby’s and Bonhams have locations in Singapore. Additionally, the online art market has grown rapidly, with total online sales up 76% since 2013. These factors indicate that investing in art is increasingly accessible for Singaporeans, who no longer have to travel far to participate in art auctions.

Global Online Art & Antiques Sales by Year

Art Versus Other Investments

While a study Stanford found that artwork investments averaged annual returns of about 6.5% from 1972 to 2010, individuals may find even better returns from more traditional investments such as mutual funds or index funds. For example, the S&P 500 has historically averaged annual returns of about 7% to 10%. For this reason, individuals that view their artwork as simply an investment vehicle may be better off choosing to invest in property or securities. In order to ensure that you maximise your returns, be sure to compare fee structures across brokerage platforms as these fees can eat into your total return. On the other hand, if you enjoy physical ownership of artworks you may be willing to accept the potential of smaller returns from an art investment in comparison to stocks or property. Additionally, some analysts believe that art can be a safer investment as it is less tied to financial markets than stocks or properties. However, it is important to keep in mind that the art market is subject to its own volatility as tastes in artwork can also change over time.

S&P 500 Index

You Don’t Have to Buy a Famous Painting to Invest in Art

If reading more about the reality of art investing has discouraged you from purchasing artwork yourself, there is good news. Through investment funds, it is possible to invest in funds managed by professional art investment managers who have trained expertise in the field. For their services, these funds tend to charge fees of 1% to 5%. While these fees can be more expensive that other types of investment funds, art funds provide access to an exciting area of investing for individuals that are unable to dedicate large amounts of funds to purchasing individual pieces of art. Additionally, seasoned art investors tend to seek out up-and-coming artists in order to purchase potentially valuable art before it garners a reputation and high price tag. You can try finding some of these new artists through websites such as Artsy or Instagram. Furthermore, with enough expertise, you might be able to spot valuable but unrecognised pieces of artwork at the oddest places while travelling.

Originally published on https://www.valuechampion.sg/5-things-you-must-know-you-invest-art-0

William Hofmann

William is a Senior Research Analyst at ValueChampion Singapore, focusing on banking and SMEs. He previously was an Economic Consultant at Industrial Economics Inc

WHAT TO COLLECT # 135. NINA RODER

Nina Röder

born in 1983 in Germany and graduated with a Master of Fine Arts from Bauhaus University Weimar with the focus on staged photography. Next, to her artistic activities, she is a Ph.D. candidate with the research topic about performative strategies in contemporary photography.

Nina’s photographic work is exposing hidden structures of biographical stories in which she is combining aspects of the theatre, performance, and stage with the time-based image space of photography. Her photographs have been shown in international exhibitions and photo festivals such as Voicees Off Festival in Arles, the European Month of Photography in Berlin or the Goa Photo Festival in India.

Nina lives and works in Berlin.

grandma's_furkitchennachtkittel

Title of the photography series  by Artist:

WENN DU GEHEN MUST WILLS DU DOCH AUCH BLEIBEN

My grandparents Franz & Theresia Protschka have been expelled after the Second World war from Bohemia and lost everything they had. Therefore it was almost impossible for them to throw anything away when they built up a new life in Germany.

They were both around 90 years old when they died last year. Unfortunately, we had to sell the house both have lived in for more than 60 years. This house in the Franconian province in Germany had been the center for our family.

These pictures were taken in this house when my mother Dagmar, my cousin Laura and me had to clear and clean the house before we sold it. So the photographs had been realized during the decision process of keeping or giving away all the objects.

One way not being too sad about losing this house with all the memories in it, was to do absurd things in the photographs.

In these pictures, you can see my mother Dagmar, my cousin Laura and my brother Heiko wearing old clothes of our grandparents.

The title is a quote of my 9-year-old nephew Luis.

How Much Is Your Object Worth? – Researching Your Art

Reposted from https://americanart.si.edu/research/my-art/object-worth

It is hard to establish fixed values for antiques, artworks, and other collectible items. The amount asked or offered is determined by many factors, including the condition of the object, personal interests of both the seller and the purchaser, and trends in the market. According to Smithsonian Institution policy, no staff member may offer monetary evaluations. However, the following guidelines should help you find an approximate value for your artwork.

First, consult price guides to determine current sale and auction prices. Some price guides are available on the Internet, but most come in books or offline formats. Specialized university or art museum libraries and larger public libraries often carry these guides. Price indexes are usually published annually and cover international auctions and galleries.

PRICE GUIDES

ADEC: International Art Prices
Art Sales Index
Davenport’s Art Reference & Price Guide
International Auction Records
Leonard’s Annual Price Index of Art Auctions

For prints, check the following resources:

Gordon’s Print Price Annual
Contemporary Print Portfolio
Lawrence’s Dealer Print Prices International

ONLINE PRICING RESOURCES

invaluable.com

artprice.com

artnet.com

AskArt.com

FindArtinfo.com

MutualArt.com

APPRAISALS & APPRAISERS

Consider finding an appraiser to determine the value of your artwork. Appraisers are trained specialists who work for a fee. They evaluate your piece and give you a written statement of its value. Although the following organizations do not provide appraisals themselves, they each publish a directory of their members. Always seek an appraiser with an expertise in the type of artwork you own.

American Society of Appraisers
11107 Sunset Hills Road, Suite 310
Reston, VA 20190
(703) 478-2228 or 1-800-ASA-VALU
www.appraisers.org

Appraisers Association of America
212 West 35th Street, 11th Floor South
New York, NY 10001
(212) 889-5404
www.appraisersassoc.org

International Society of Appraisers
303 West Madison Street, Suite 2650
Chicago, IL 60606
(312) 981-6778
www.isa-appraisers.org

AUCTION HOUSES

Some auction houses host free “open house” days where visitors can bring in their artworks and have auction-house staff members share their expertise. Other houses allow owners to mail their information with a photograph, and their experts will respond. To find an auction house in your area, search online for “fine art auction houses.”

Originally published on https://americanart.si.edu/research/my-art/object-worth

WHAT TO COLLECT # 134. SIMONE LEIGH

SIMONE LEIGH

(b. 1967, Chicago)

lives and works in Brooklyn. Solo presentations of Leigh’s work have been hosted by the Hammer Museum, Los Angeles; Studio Museum in Harlem (Marcus Garvey Park), New York; New Museum, New York (all 2016); Atlanta Contemporary Art Center; Creative Time, New York (both 2014); and The Kitchen, New York (2012). The artist’s work has also been featured in numerous group exhibitions including the Berlin Biennial (2018); Trigger: Gender as a Tool and a Weapon, New Museum, New York (2017); Unconventional Clay: Engaged in Change, The Nelson-Atkins Museum of Art, Kansas City, Mo.; Greater New York, MoMA PS1, Long Island City (both 2016); The Dakar Biennial (2014); Radical Presence: Black Performance in Contemporary Art, Contemporary Arts Museum Houston (traveled to Grey Art Gallery, New York; Studio Museum in Harlem, New York; Walker Art Center, Minneapolis; and Yerba Buena Center for the Arts, San Francisco [2012–15]); The Whitney Biennial, New York (2012); 30 Seconds off an Inch, Studio Museum in Harlem, New York (2009); The Future As Disruption, The Kitchen, New York (2008); and Intersections: Defensive Mechanisms, Abrons Art Center, New York (2008). Her work has been recognized with awards and honors from the Foundation for Contemporary Arts, New York (2018); Studio Museum in Harlem, New York (2017); A Blade of Grass, New York (2016); John Simon Guggenheim Memorial Foundation, New York (both 2016); Creative Capital, New York (2012); and the Joan Mitchell Foundation (2011).

https://www.simoneleigh.com/

On image: Exhibition | Simone Leigh: Haunting Race and Gender at Jack Tilton, New York

What’s Her Face Series, “Beaded Head”. 2012. Simone Leigh. Sculpture.

On image: Simone Leigh’s impactful show of new work at the Hammer Museum.

 

***All rights to shared artworks remain with the artist and can be removed on request at any time.

Check out the best kept secrets to buying art as an investment.

Check out the best kept secrets to buying art as an investment by Saatchi Art.

http://s3.amazonaws.com/document.issuu.com/180913233342-a0eebe59dd18143a2e0bbe259894f072/original.file?AWSAccessKeyId=AKIAI3AWG2EVNT4VZFNQ&Expires=1539329235&Signature=bekcSVfugbd5AxNOk06HwBexqWw%3D

10 WAYS TO UNSUCCESSFULLY MARKET YOURSELF AS AN ARTIST

Marketing yourself as an artist can often feel like a full-time job. But it doesn’t have to be this way!

If you’ve ever wished for an honest checklist of marketing tactics to avoid, consider it an early Christmas gift. Stop making these common self-promotion mistakes and you will quickly feel the luck turning in your favor.

  1. Avoiding self-promotion

It’s typical of artists to shy away from self-promotion. All kinds of reasons bubble up to the surface once you press an artist about the promotional opportunities available online: it’s too complex, they don’t know how to do it, they don’t have the time to do it, they’re worried about someone stealing their work and ideas… The list is endless, take your pick. In truth, many artists are simply put off by the idea of actively promoting themselves and their artwork. So they choose to ignore it.

It must be said that the style and strategy of self-promotion is completely up to the artists themselves. Although the ultimate goal of self-promotion is to increase sales, the promotional strategy should never be that blunt. Self-promotion can be the one thing that makes or breaks your career as an artist, so don’t ignore all the great opportunities lying at your fingertips. If you don’t snatch them, someone else will!

Even someone as successful as Banksy acknowledges that marketing your art isn’t an easy proposition. | Banksy

  1. Promoting your work, but not the philosophy behind it

Why do so many people avoid art galleries? Because art can be (and often is) intimidating. If there’s no behind-the-scenes story to shed light on your creative process and philosophy, people might be wary of engaging with it for the fear of being exposed as “unsophisticated” and “uneducated.” The old myth that only art critics and art dealers can have an opinion about art is still very much alive and thriving.

“People don’t buy ‘what’ you do, they buy ‘why’ you do it.”

Letting people in on the purpose of your work, talking about why you’re doing it, and revealing the reasons driving your creative decisions will make your artwork seem more accessible, and therefore, more appealing. Simon Sinek, a visionary thinker who teaches people how to lead with why, is known for saying, “People don’t buy ‘what’ you do, they buy ‘why’ you do it.” Let your philosophy shine through your marketing messages and don’t be afraid to show your mistakes and missteps; it only makes your art more human.

  1. Having a lousy web presence

A vibrant online portfolio or showcase is a crucial part of your brand image, but sadly, it isn’t nearly enough to grab people’s attention these days and stand out from the crowd. A strong web presence means making the most out of all the digital channels that are relevant to your field of expertise. This can include maintaining a thriving Vimeo or YouTube channel, running a diverse blog, actively posting on social media platforms like Pinterest, Facebook, Tumblr, or Instagram, or building an email list of raving fans. Or, ideally, all of the above. Having a strong web presence means you’re just a quick Google search away from your existing and potential fans.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing. Whether it’s a Christmas gift or a little pick-me-up treat, it has to be easily accessible online and capture buyers in the right intent.

  1. Signing your artwork with your first name only

Think of every piece you create as a potential marketing tool. If you sign your work with your first name only, it makes it almost impossible for those who like your art to find you. Unless you’re signing under a pseudonym or have a very unusual name, it’s always best to include your full name. A new admirer can simply pop your full name into a Google search and locate your online portfolio almost instantly. However, if you only sign with a common first name like “John” or “Sarah,” it will take a very passionate fan to sift through a pile of search results until they find your website.

Another mistake that artists often make is placing their signature in an area that can be easily cropped. Yes, it’s outrageous to think that someone would do that, but cropping is more common than you’d like to think. Sometimes it happens because an image needs to be resized, sometimes it’s done maliciously. Whatever the reason, you need to be thinking about this when choosing a spot for your signature. Be smart and protect your artwork from copyright thieves.

Consider setting actual prices. If people don’t know how much your art costs, they probably won’t ask.

  1. Using poor quality visuals

Many artists make the same boring mistake of using poor quality images to showcase and promote their work. Imagine walking into a physical store and finding used products on a shelf, with a handwritten note explaining that these are only representations of the real products… That wouldn’t get you in the right mood for buying, would it? It cannot be stressed enough that compelling visuals fire up buyer’s imagination and improve conversion rates. Great images elevate and strengthen your visual brand and can help you sell more, so think about what your customers might want to see and learn about the product before they make a purchase and brush up on your product photography skills.

  1. Using a cookie-cutter branding strategy

The first thing you want to do when crafting a powerful branding strategy is to make sure your brand voice and visual story are cohesive and unique. Ensure that all your social media channels, your personal website and blog use the same colors, fonts, imagery and messaging, but please, don’t be another artist with a Comic Sans banner on their site. Stay true to your philosophy and creative process and try to funnel that information into your branding. Let your art guide you and you won’t fail.

  1. Targeting everyone

You could say that the whole world is your target market. Who doesn’t like art, right? But you couldn’t be more wrong. Art comes in a rainbow of different colors, shapes, textures, sizes, and functionalities. And so do people (well, not exactly, but you get the point). To craft a winning marketing campaign and see your artwork flying off the shelves — even if they’re digital — you must start by defining your target audience. It might be intimidating at first (yes, you’re not a marketer), but the best approach is to look at your past clients — who are they? How did they find you? Why did they buy from you? Once you have all the answers, you can use that information to map out the tools and channels that will enable you to reach a similar audience. If your fans hang out in a particular online forum, an online art shop, or anywhere else — you need to be there and be visible.

If you haven’t had any sales yet, don’t despair. Research artists who are in a similar field and study their strategy. Is there anything that you can borrow and build on? Remember, to succeed you must find people who not only love your art but are happy to pay for it, too.

Presentation matters. Doll these pine cones up in an attractive basket with a bow made from strips of bark and people will pay double.

  1. Relying solely on social media

There’s no denying that social media is a powerful tool that allows artists to build and nurture their fanbase. However, relying exclusively on social media channels to gain exposure and attract new buyers is risky, if not irresponsible. Overdoing the self-promotion on social media can damage your brand and shrink your following. Remember, engaging and connecting with your fans should be the number one goal of social media strategy. There’s nothing wrong with sharing a link to your new blog post or updated portfolio, but bombarding fans with one promotional update after another will most likely be seen as spamming.

  1. Building your network in the art world only

Let’s be honest. Other artists are unlikely to become your loyal customers. It’s great to have connections in the art world when it comes to forming creative partnerships, being part of important events, or simply surrounding yourself with like-minded people. However, having a bunch of connections outside the art world enables you to call in favors and seek advice when it’s most needed. Rather than spending hours trying to get your head around the basics of SEO, you could seek help from someone in your network that has the right skillset. The more diverse is your network, the further its tentacles can reach.

  1. Not paying attention to SEO

SEO is a hot topic right now. Why? Because for thousands of online buyers, if you don’t exist online, you don’t exist at all. And when done right, SEO is basically free advertising. Claiming the top spots in search page results and showing up in the right searches is key to driving enough traffic to your website or creative portfolio. If people are not finding your work online, how will they buy it? SEO is something that takes a lot of work and doesn’t happen overnight, so it’s crucial to have a well planned out content strategy to beat your competition. If you feel like it’s definitely not something you can do yourself, don’t hesitate to hire a freelancer to get it sorted for you.

Originally published on https://www.sketchbook.com/blog/10-ways-to-unsuccessfully-market-yourself-as-an-artist/

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

WHAT TO COLLECT # 133. Danielle Cohen

ARTIST’S STATEMENT

I am trying to test the body and fuzziness as they appear in my private life, I deal with gender, pain, relationship or entity.
I Especially enjoyed testing the limits of suffering, the border between Erotica pornography and documentary as well as the line between the
personal and intimate private and public spheres. I test my conflict with myself many times in feminine and seductive that is far away from my own self-image and gender when I ascribe to a new image that I create diverse deflections that are associated with such dissemblance.

I disguise myself a lot, but always in order to reveal, sometimes up to the  stem cells and nerves, and the friction with the viewer is
somewhere between pleasure and pain, exciting and delightful.
My occupation with boundaries is almost obsessive , I can say decisively that there is an interface between art and my personal life, and I can hardly separate the two. I place myself in situations that are discomforting to me  and even threaten me, and the discomfort I feel brings out of me something that I feel  Satisfied with.

Images from collection: FASHION & FINE ART

Find more on https://www.daniellecohendinar.com/

Copyright © Danielle Cohen Dinar

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

WHAT TO COLLECT # 132. Teruko Nimura

Teruko Nimura is a visual artist based in Austin with a diverse multi-media practice. She received her BFA from San Francisco Art Institute and her MFA from UT Austin. Teruko has exhibited in the U.S. and Mexico, and has completed three temporary public art installations in the last year.  She is currently a member of ICOSA art collective, a participant in the City of Austin’s Launchpad program for public art, and one of three Austin artists featured in the 2017 TX Biennial.

More information on https://www.terukonimura.net/

https://pin.it/yxkjxalfuul4ck

Copyright @ Teruco Nimura

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

WHAT TO COLLECT # 131. JOHN BROOKS

His work is playful, creepy, energising and anthropomorphic. Stare at these fuzzy wonders long enough and you would swear you saw a heart beat or a leg twitch. This small body of work packs a lot of punch both visually and conceptually. The work stands as a kind of strange timeline not just from one year of fashion to the next but a sort of endless amount of time in between.Brooks fuses weaving techniques into his textile based art pieces bridging that invisible gap between craft and conceptual art.

Please, find more information http://www.johnbrooks.com.au/new-page/

Copyright @ John Brooks

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

WHAT TO COLLECT #129. Yves Klein

Born: April 28, 1928 – Nice, France

Died: June 6, 1962 – Paris, France

Yves Klein was the most influential, prominent, and controversial French artist to emerge in the 1950s. He is remembered above all for his use of a single color, the rich shade of ultramarine that he made his own: International Klein Blue. But the success of his sadly short-lived career lay in attacking many of the ideas that underpinned the abstract painting that had been dominant in France since the end of the Second World War. For some critics he is a descendent of Marcel Duchamp, a prankster who lampooned settled understandings of painting and opened art up to new media. Others consider him as a descendant of earlier avant-garde artists such as Kazimir Malevich and Aleksander Rodchenko, who were also attracted to the monochrome. And even in the ways he used performance later on in his career, he is like many artists who rediscovered some of the tactics of earlier avant-gardes in the 1950s and ’60s. Klein might also be compared to his contemporary Joseph Beuys, for, like Beuys, he embraced aspects of Romanticism and mysticism – Klein was intrigued by Eastern religion and Rosicrucianism, and was even influenced by judo. Also like Beuys, many have condemned him as an obscurantist and a charlatan: yet the brevity, wit, and seductive beauty of much of his work continues to inspire.

Yves Klein, Anthropometry series Tate Shots interview with one of Klein’s models and performers

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

10 Secrets for Promoting Your Art on Instagram

by Madelaine Buttini December 07, 2017

Using social media platforms, like Instagram and Facebook, to share your art is a great way to promote your creations online. We now have the opportunity to share our artworks at to millions of people in real time!

You never know where a post will lead your career and what opportunities you may receive in return. I have had great benefits from using Instagram and really wanted to share with you my top ten secrets for promoting your art on this much loved platform.

Connect Your Instagram with Your Facebook Page

You get some awesome insight features when you connect your Instagram to your Facebook page. Once you have done the integration you will have a much better understanding of your Instagram page!

This can be helpful when you are trying to work out what time is best to post and on what days. You can also see other useful information such as the amount of impressions, reach, profile views, website clicks and email clicks your page has generated in the past seven days. If you wanted to dig a little deeper you can also see this for individual posts to get a grasp of what people are liking most — this can be done over a 2 year period.

I also love how it tells in depth information about your followers, such as the percentage of men to women, the top locations and age range. This can be particularly great when you are starting out with your online store or website. You know what your main demographic and audience is and where they may come from!

Read Instagram’s advice on integrating your pages together here.

Use Popular & Relevant Hashtags

I think this is a really important part of promotion no matter how large or small your brand is. Hashtags have become an integral way that we share our photos to other people we may not necessarily cross paths with online.

On my collage posts I use the terms #collageart #collage_art #contemporarycollage #australianartist, this way when people go to these hashtags they are more likely to come across my art.

Research other artists like yourself and find what terms they use, incorporate some of the hashtags they use into your posts and see what works best. This could have the potential to increase your reach and impressions for you Instagram page! But of course, like anything it is really trial and error, so switch it up.

Post High Quality Images of Your Art

Nobody likes to see low quality anything, it can be difficult to interpret and hard to vibe off. The same is for Instagram, no one wants to view low quality photographs or videos of your art. Always make sure to take photos at the highest resolution!

Pssst… if you are using an iPhone turn on HDR.

If you are making digital collages, always make sure the images you use are at the highest resolution and the size of your “canvas” is at it’s highest dimensions. I recommend using the dimensions: 1080 x 1080 px and at 200 dpi.

A little note for posting images: People seem to prefer square images over rectangular!

What will happen if you hound your followers to buy your art!

Don’t Always Try To Sell To Your Followers

I know that it’s awesome when you make a sale from a follower on Instagram, but that’s not what they are there for! Yeah, you have beautiful art to offer but you don’t always have to shove it in their faces. It can be really tempting to push for sales (everyday) but it will only hinder them from wanting to purchase and they may unfollow you.

If you are lacking in sales maybe they don’t know about your online store yet. So definitely do a post here and there about your products but not all the time! Limit it to once a week and make sure your website is easily visible in your about me section of your Instagram.

Give Your Followers Love

Your followers are those you should be nurturing, they are not only potential customers but they give your art the love it needs online.

I always recommend giving love to new followers, those who comment and like your posts. Simply give them a like on a few of their photos so that they will feel like the love is reciprocated!

Start Your Own Hashtag

I highly recommend this one! If you haven’t already started using your own hashtag, what a perfect time to start doing so. It’s an easy way for people to view your work and to start a “trend”.

I have my own hashtag, #madbutt which I put on every collage post and check daily. It’s great when you see people sharing your work and using that hashtag – it means you’re really getting your work out there!

Post Frequently Throughout The Week

This is really up to your own discretion and if you have the amount of work to share. I recommending post at least three times a week, minimum. I know of artists who post three things a day, seven days a week and for me I think that could be a little overbearing for some people who follow me. It’s definitely up to what you feel comfortable doing!

Posting is all about consistency too. For example you could post on Monday, Tuesday and Friday. You can always double check if that works well with the stats you collected from your Instagram Insights!

If you don’t have a lot of work to post, don’t worry — use this as motivation to get your body of work at a larger size and start posting!

Write Interesting & Captivating Captions

People will be drawn into your beautiful creations and would like to hear a little bit about what it means to you and how you relate back to it. Sometimes you don’t even have to write about anything!

It could always be a cool title of your work, what music you are digging that day or an inspirational quote. But either way, think of something just as creative as the work you made and don’t forget to use your hashtags!

Tag Your Favourite Art Relevant Pages

I think this a great way of getting Instagram art blogs and profiles to view your art and hopefully reposted (yay, free promotion)! Find some of your favourite pages on Instagram and go through who they are following to see what other pages you might like.

If you need inspiration I recommend pages like @taxcollection, @ratedmodernart and @love.watts.

Now you don’t want to tag them in your caption, you want to tag them in the image itself so it’s viewable on their profile under the tagged section. You can do this while you are posting the image (just hit edit and tag people).

Be Authentic & Don’t Hesitate

The best thing to do in the end is just be yourself, some people will love you and some people might not. You can’t control their feelings and it’s inevitable that people might disagree with what you say or what you create.

That is the beauty in being an artist — you get to express yourself! Don’t hesitate to express yourself and be who you are. As long as it’s positive there is nothing to worry about!

So, that’s my ten secrets for promoting your art on Instagram. I hope you find them useful and helpful for your own Instagram! Happy posting everyone.

x Madbutt

Originally published on

https://madbutt.com.au/blogs/madbutt/tips-on-promoting-your-art

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

Is the Art Market Ready to Embrace Work Made by Artificial Intelligence?

Is the Art Market Ready to Embrace Work Made by Artificial Intelligence? Christie’s Will Test the Waters This Fall

The auction house is selling an AI-produced work of art for the first time this fall.

• Naomi Rea 3 days ago

Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy, Generative Adversarial Network print on canvas (2018).

Christie’s New York will make history this fall when it becomes the first auction house to sell a work of art made by artificial intelligence. The print on canvas, a product of an algorithm developed by the French art collective Obvious, will be included in the auction house’s prints and multiples sale October 23-25.

Hugo Caselles-Dupré, a member of the Paris-based collective, told artnet News that they were “interested in the philosophical approach behind this,” he said. “Can an algorithm be creative? If so, this algorithm is the closest to the human mind’s creativity.”

The work was created using a model called a Generative Adversarial Network. The artists first fed a generator a dataset of 15,000 portraits done between the 14th and 20th centuries. It then created new works based on the training set until it was able to fool a test designed to distinguish whether an image was made by human or machine.

The resulting work, titled Portrait of Edmond de Belamy, depicts a man in a dark coat and white collar with indecipherable facial features that reside somewhere in the uncanny valley. The unique piece, a gold-framed canvas print that is currently on view in Christie’s London showroom, is estimated at $7,000-10,000. The collective says it will use the proceeds from the sale to further train its algorithm, finance the computational power needed to make such works, and experiment with 3D modeling.

Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy, Generative Adversarial Network print on canvas (2018).

The Christie’s sale constitutes an important validation in the realm of AI art. Although there are many so-called “creative coders” who use similar technologies to improve web experience, few are considered contemporary artists. The members of Obvious see themselves as conceptual artists whose main goal is to democratize Generative Adversarial Networks and legitimize AI-produced art.

“We wanted to propose this new approach to a more traditional market rather than the tech area,” Caselles-Dupré said. “At the beginning it was difficult to be understood by the traditional art market because they were looking at us like, ‘Who are those guys? What is this new weird stuff?’ But the more we’ve explained what we’re doing, what we want to share, and what we want to say, the more the art world is paying attention to our work.”

Following the Christie’s sale, Obvious plans to work with brands and galleries to expand the movement. “We really believe that AI can be a new tool for art,” Caselles-Dupré said. “In 1850, when the camera showed up, it was only used by highly qualified engineers and so it was not considered for its artistic potential. We think we are in the same situation, because people view us as engineers but we really think this type of technology will be used more and more in art.”

Installation view of Obvious Art’s 𝒎𝒊𝒏 𝑮 𝒎𝒂𝒙 𝑫 𝔼𝒙 [𝒍𝒐𝒈 𝑫 (𝒙))] + 𝔼𝒛 [𝒍𝒐𝒈(𝟏 − 𝑫(𝑮(𝒛)))], Portrait of Edmond de Belamy (2018).

The collective began a conversation with Christie’s following a London symposium on the implications of blockchain for the art world. “Christie’s continually stays attuned to changes in the art market and how technology can impact the creation and consumption of art,” said the auction house’s head of prints and multiples, Richard Lloyd, in a statement. “AI has already been incorporated as a tool by contemporary artists and as this technology further develops, we are excited to participate in these continued conversations.”

Edmond de Belamy is one of 11 portraits of the fictional Belamy family, which is named after Ian Goodfellow, the AI researcher who invented the Generative Adversarial Network method in 2014. (“Goodfellow” roughly translates to the French bel ami.) Another portrait from the family, Le Comte de Belamy, sold to Parisian collector Nicolas Laugero-Lassere earlier this year.

Originally published on the artnet News

https://news-artnet-com.cdn.ampproject.org/c/s/news.artnet.com/market/artificial-intelligence-christies-1335170/amp-page

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WHAT TO COLLECT # 127. KAWS

Born in 1974 in Jersey City, NJ, USA

Lives and works in New York, USA

Considered one of the most relevant artists of his generation, KAWS engages audiences beyond the museums and galleries in which he regularly exhibits. His prolific body of influential work straddles the worlds of art and design to include paintings, murals, large-scale sculptures, street art, and graphics and product design. Over the last two decades, KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. He often draws inspiration and appropriates from pop culture animations to form a unique artistic vocabulary for his works across various mediums.

Now admired for his larger-than-life sculptures and hard edge paintings that emphasize line and color, KAWS’ cast of hybrid cartoon and human characters are perhaps the strongest examples of his exploration of humanity. His refined graphics language revitalizes figuration with big, bold gestures and keen, playful intricacy. As seen in his collaborations with global brands, KAWS’ imagery possesses a sophisticated humor and reveals a thoughtful interplay with consumer products. Highly sought-after by collectors inside and outside of the art world, KAWS’ artworks, with their broad appeal, establishes him as one of the most prominent artists in today’s culture.

KAWS (b. 1974, Jersey City, New Jersey; lives and works in Brooklyn, New York) has exhibited internationally in major museums. His recent solo exhibitions include KAWS: WHERE THE END STARTS, Modern Art Museum of Fort Worth, Texas (2016) which traveled to the Yuz Museum, Shanghai (2017); KAWS, Yorkshire Sculpture Park and Longside Gallery, West Yorkshire, United Kingdom (2016). His work has also been the subject of solo exhibitions at the Contemporary Art Museum St. Louis, Missouri (2017); Brooklyn Museum, New York (2015); Centro de Arte Contemporáneo, Málaga, Spain (2014); Nerman Museum of Contemporary Art, Overland Park, Kansas (2013); Pennsylvania Academy of Fine Arts, Philadelphia (2013); and the High Art Museum, Atlanta, Georgia (2011).

His monumental sculptures have been shown in prestigious locations including the Rijksmuseum, Amsterdam, the Yorkshire Sculpture Park, United Kingdom and the Brooklyn Museum, New York.

KAWS Is Bringing a Giant Floating Figure to Seoul’s Seokchon… https://hypebeast.com/2018/6/kaws-holiday-seokchon-lake-seoul-korea

COPYRIGHT @ by KAWS

Originally published on https://www.perrotin.com/artists/Kaws/55/view-of-the-exhibition-where-the-end-starts-curated-by-andrea-karnes-at-modern-art-museum-of-fort-worth-fort-worth-usa-2016/10000012698

#art #installation #kaws #exhibition #animals #artcollecting #artcollector #artcurator #artadvisor #collection #artcollection #artmuseum #artgallery #contrmporaryart #contemporary #modernart #design #artlovers #inspiration #artcollecting #artsignificator #melnikblog #ArtForYou

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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WHAT TO COLLECT # 126. Wassily Kandinsky

Wassily Kandinsky – “A Late Bloomer”

Considered to be the father of abstract art, Wassily Kandinsky was what might be considered  “a late bloomer” concerning his art. Born to a family of musicians, he learned to play the piano and cello. When he was 20 years old he chose to study law and economics and attended the University of Moscow where he lectured and also wrote about spirituality. At the age of 30, Kandinsky left Moscow and went to Munich to study life-drawing, sketching and anatomy. At the age of 37 (which was at one time considered “middle aged”) he had his first exhibition. The artist’s unrelenting quest for new forms fueled his passion for painting almost until his death in 1944, at the age of 78.

Kandinsky once remarked, “The spirit, like the body, can be strengthened and developed by frequent exercise. Just as the body, if neglected, grows weaker and finally impotent, so the spirit perishes if untended.”

As these artists remind us, it is important to follow our hearts, know what we are born to do, and nourish our creative spirit. Even when we encounter periods of withdrawal we must find the way to reclaim it.

Article originally published on

“Famous Artists Who Reclaimed Their Artistic Passion” By Renee Phillips https://www.healing-power-of-art.org/?p=1387

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

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