3 Recommendations to Emerging Artists

Through my routine work days, I see a lot of frustration around. Every day I am receiving messages from artists with only one request: please, help me sell my art.

I could outline some practical steps for people to succeed in selling, but let’s be realistic: there is no right answer, one person’s strategy can be useless for another. Let’s focus on three general recommendation that should and will work today for emerging artists.

First of all, I am going to recommend all artists to become more independent and to find a job to earn a living, maybe outside of the art world. Dear Millennials, you need to stop waiting and dreaming, everything is much more challenging than you expect. Look to the real economy, do research: how many galleries closed in your town for the last two years? How many Art Institutes are closed around the world? You will see that we are experiencing a downturn in the middle- and a lower-priced art market. It is better to understand that real collectors are not investors, they buy art for personal satisfaction and enjoyment. Collectors have appreciated your talent, but they will not donate to your talent at list, there are no other conditions.

Second, be more precise in the way you’re expressing your ideas in art. Your masterpieces need to be academically creative and clearly, reflect your idea if you want it to be marketable today. Now is not the best time for “multi-meaning”, non-sellable or non-affordable emerging art. Art is not just about the talent of the artist. It is a whole science, including sales skills, self-representation and a deep understanding of psychology. Make sure your subject is sharp.

Finally, my third recommendation, start to learn how to support your art by yourself. Develop your Instagram, use it to display your environment and background to your benefit. Be intelligent and more transparent on social media: art curators and collectors are checking your backgrounds each day. Continue to pursue your passions, revolutionize the process of making art, explore science and technologies, learn the basics of art marketing.

Dear artists, the art industry has run into some changes, and it is not your fault. The economy wheel is spinning around, and soon we will see a new cycle and a more supportive art market. I am sure that professionals in the art industry will find the best solutions for you, and we all continue working in the new settings.

My best wishes,

Masha

Myths that stop people from buying art by Goda Smilingyte

I have decided to break some myths today. I realised, that very often people do not have any art at home just because they are not confident enough about buying art. The art market has been always surrounded by mysteries, stereotypes and myths, but it is not as complicated as it seems. I believe everyone deserves living in beautiful and inspiring environment. So let’s begin the myth breaking!

1. Art is for rich people

Rich people can afford very expensive artworks created by famous artists. Yes, their budgets empower them to buy most expensive paintings at prestigious art fairs or place high bids at the auctions, but that does not mean that only people with very high income have the privilege to surround themselves with art. I think this myth is quite strong because every time someone acquires the work created by Warhol, Hirst, Basquiat or other celebrity, it hits the headlines. However, there are a lot of good artists who’s names are not in the media all the time and they still create very powerful pieces. I think that artists are driven by the creative process. Of course they need recognition, but they don’t have any assumptions about who should own their art and do not care about the art lover’s income.

2. Only art experts know what good art is

Collecting art as an investment requires the knowledge of art history and market. However, I dare to argue that most people buy art (whatever their level of income is) because they like it. They feel connected with the artwork, they find it interesting, vibrant, maybe even shocking, but they want to own it. They like it for whatever emotion it arises. I like comparing visual arts to music. You hear a song and you either like it or not. The same criteria applies to visual art — if you like it, it is good and it does not matter that someone else hates it. There is no need to be a certified expert to understand what is it you like. We are all different, we have different tastes and so there is plenty of different art for everyone.

3. You must have a certain status to enter an art gallery

I don’t know why entering a gallery always feels a bit uncomfortable. I visit a lot of exhibitions regularly, but I always have this awkward feeling stepping in. I cannot explain where does it come from, the silence, white walls or the absence of people. Whatever the psychological reason is, it should not stop us. People who work at the galleries are usually very nice. They can tell you a lot of interesting facts about the exhibiting artist and will not judge you in any way. The purpose of the gallery is to exhibit art and promote the artists, so the more visitors a gallery has, the happier is the gallery owner!

4. Art requires a lot of space

Yes and no. Large canvas demands a large wall, but smaller canvases also exist. Just as large and small sculptures. Every apartment and every house has walls, shelfs and corners that can be decorated with art. When you start collecting art the result is quite unexpected — the more art you have, the more pleasant is your space!

5. It is difficult to match art with interior

Absolutely not. If you acquire an artwork you like, it will always fit. You will always find the right place for the art that brings joy to your eyes. There are no rules and everyone is free to experiment. It is easy to move the artworks around and change the lightning. We are the creators of our environment and we can do anything we like. The most important criteria is that we are happy with what we see.

Originally published by Goda Smilingyte on https://www.artgoda.ch/single-post/2017/11/12/5-MYTHS-THAT-STOP-PEOPLE-FROM-BUYING-ART

Link to share: Myths that stop people from buying art https://www.artgoda.ch/single-post/2017/11/12/5-MYTHS-THAT-STOP-PEOPLE-FROM-BUYING-ART

WHAT TO COLLECT # 138. Pao-Leng Kung

Art Description by Artist Pao Leng Kung

In my works, I magnify some elements during the working process: the erasure of color, the relationship between positive and negative spaces, and the space inside and outside the canvas.

Typically, I use ‘ white’ as a force to expand unlimited space or as an emptiness to fill all the colors by imagination. Also ‘ white’ could refer to the white of exhibition space, gesso, and the natural canvas. Because of this, it opens far more possibilities to transfer the undefined space inside and outside of my paintings.

For the other colors and stripes, they serve as multiple roles within complicatedly interactive layers and transition between positive/ negative spaces. They are the main body that constructs the base for the whole picture, while they are too supporting roles that step by step builds up the existence of negative space.

PAO LENG KUNG abstract_painting_2PAO LENG KUNG abstract_painting_3PAO LENG KUNG abstract_painting_4PAO LENG Kung_abstract painting_151327-studyformeschers-ellsworthkelley2c1951

Copyright@Pao Leng Kung

All rights to shared artworks remain with the artist and can be removed from the on request at any time.

How Much Is Your Object Worth? – Researching Your Art

Reposted from https://americanart.si.edu/research/my-art/object-worth

It is hard to establish fixed values for antiques, artworks, and other collectible items. The amount asked or offered is determined by many factors, including the condition of the object, personal interests of both the seller and the purchaser, and trends in the market. According to Smithsonian Institution policy, no staff member may offer monetary evaluations. However, the following guidelines should help you find an approximate value for your artwork.

First, consult price guides to determine current sale and auction prices. Some price guides are available on the Internet, but most come in books or offline formats. Specialized university or art museum libraries and larger public libraries often carry these guides. Price indexes are usually published annually and cover international auctions and galleries.

PRICE GUIDES

ADEC: International Art Prices
Art Sales Index
Davenport’s Art Reference & Price Guide
International Auction Records
Leonard’s Annual Price Index of Art Auctions

For prints, check the following resources:

Gordon’s Print Price Annual
Contemporary Print Portfolio
Lawrence’s Dealer Print Prices International

ONLINE PRICING RESOURCES

invaluable.com

artprice.com

artnet.com

AskArt.com

FindArtinfo.com

MutualArt.com

APPRAISALS & APPRAISERS

Consider finding an appraiser to determine the value of your artwork. Appraisers are trained specialists who work for a fee. They evaluate your piece and give you a written statement of its value. Although the following organizations do not provide appraisals themselves, they each publish a directory of their members. Always seek an appraiser with an expertise in the type of artwork you own.

American Society of Appraisers
11107 Sunset Hills Road, Suite 310
Reston, VA 20190
(703) 478-2228 or 1-800-ASA-VALU
www.appraisers.org

Appraisers Association of America
212 West 35th Street, 11th Floor South
New York, NY 10001
(212) 889-5404
www.appraisersassoc.org

International Society of Appraisers
303 West Madison Street, Suite 2650
Chicago, IL 60606
(312) 981-6778
www.isa-appraisers.org

AUCTION HOUSES

Some auction houses host free “open house” days where visitors can bring in their artworks and have auction-house staff members share their expertise. Other houses allow owners to mail their information with a photograph, and their experts will respond. To find an auction house in your area, search online for “fine art auction houses.”

Originally published on https://americanart.si.edu/research/my-art/object-worth

Check out the best kept secrets to buying art as an investment.

Check out the best kept secrets to buying art as an investment by Saatchi Art.

http://s3.amazonaws.com/document.issuu.com/180913233342-a0eebe59dd18143a2e0bbe259894f072/original.file?AWSAccessKeyId=AKIAI3AWG2EVNT4VZFNQ&Expires=1539329235&Signature=bekcSVfugbd5AxNOk06HwBexqWw%3D

10 WAYS TO UNSUCCESSFULLY MARKET YOURSELF AS AN ARTIST

Marketing yourself as an artist can often feel like a full-time job. But it doesn’t have to be this way!

If you’ve ever wished for an honest checklist of marketing tactics to avoid, consider it an early Christmas gift. Stop making these common self-promotion mistakes and you will quickly feel the luck turning in your favor.

  1. Avoiding self-promotion

It’s typical of artists to shy away from self-promotion. All kinds of reasons bubble up to the surface once you press an artist about the promotional opportunities available online: it’s too complex, they don’t know how to do it, they don’t have the time to do it, they’re worried about someone stealing their work and ideas… The list is endless, take your pick. In truth, many artists are simply put off by the idea of actively promoting themselves and their artwork. So they choose to ignore it.

It must be said that the style and strategy of self-promotion is completely up to the artists themselves. Although the ultimate goal of self-promotion is to increase sales, the promotional strategy should never be that blunt. Self-promotion can be the one thing that makes or breaks your career as an artist, so don’t ignore all the great opportunities lying at your fingertips. If you don’t snatch them, someone else will!

Even someone as successful as Banksy acknowledges that marketing your art isn’t an easy proposition. | Banksy

  1. Promoting your work, but not the philosophy behind it

Why do so many people avoid art galleries? Because art can be (and often is) intimidating. If there’s no behind-the-scenes story to shed light on your creative process and philosophy, people might be wary of engaging with it for the fear of being exposed as “unsophisticated” and “uneducated.” The old myth that only art critics and art dealers can have an opinion about art is still very much alive and thriving.

“People don’t buy ‘what’ you do, they buy ‘why’ you do it.”

Letting people in on the purpose of your work, talking about why you’re doing it, and revealing the reasons driving your creative decisions will make your artwork seem more accessible, and therefore, more appealing. Simon Sinek, a visionary thinker who teaches people how to lead with why, is known for saying, “People don’t buy ‘what’ you do, they buy ‘why’ you do it.” Let your philosophy shine through your marketing messages and don’t be afraid to show your mistakes and missteps; it only makes your art more human.

  1. Having a lousy web presence

A vibrant online portfolio or showcase is a crucial part of your brand image, but sadly, it isn’t nearly enough to grab people’s attention these days and stand out from the crowd. A strong web presence means making the most out of all the digital channels that are relevant to your field of expertise. This can include maintaining a thriving Vimeo or YouTube channel, running a diverse blog, actively posting on social media platforms like Pinterest, Facebook, Tumblr, or Instagram, or building an email list of raving fans. Or, ideally, all of the above. Having a strong web presence means you’re just a quick Google search away from your existing and potential fans.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing.

You must understand that people don’t buy or look at art products every day. It’s more of a special occasion kind of thing. Whether it’s a Christmas gift or a little pick-me-up treat, it has to be easily accessible online and capture buyers in the right intent.

  1. Signing your artwork with your first name only

Think of every piece you create as a potential marketing tool. If you sign your work with your first name only, it makes it almost impossible for those who like your art to find you. Unless you’re signing under a pseudonym or have a very unusual name, it’s always best to include your full name. A new admirer can simply pop your full name into a Google search and locate your online portfolio almost instantly. However, if you only sign with a common first name like “John” or “Sarah,” it will take a very passionate fan to sift through a pile of search results until they find your website.

Another mistake that artists often make is placing their signature in an area that can be easily cropped. Yes, it’s outrageous to think that someone would do that, but cropping is more common than you’d like to think. Sometimes it happens because an image needs to be resized, sometimes it’s done maliciously. Whatever the reason, you need to be thinking about this when choosing a spot for your signature. Be smart and protect your artwork from copyright thieves.

Consider setting actual prices. If people don’t know how much your art costs, they probably won’t ask.

  1. Using poor quality visuals

Many artists make the same boring mistake of using poor quality images to showcase and promote their work. Imagine walking into a physical store and finding used products on a shelf, with a handwritten note explaining that these are only representations of the real products… That wouldn’t get you in the right mood for buying, would it? It cannot be stressed enough that compelling visuals fire up buyer’s imagination and improve conversion rates. Great images elevate and strengthen your visual brand and can help you sell more, so think about what your customers might want to see and learn about the product before they make a purchase and brush up on your product photography skills.

  1. Using a cookie-cutter branding strategy

The first thing you want to do when crafting a powerful branding strategy is to make sure your brand voice and visual story are cohesive and unique. Ensure that all your social media channels, your personal website and blog use the same colors, fonts, imagery and messaging, but please, don’t be another artist with a Comic Sans banner on their site. Stay true to your philosophy and creative process and try to funnel that information into your branding. Let your art guide you and you won’t fail.

  1. Targeting everyone

You could say that the whole world is your target market. Who doesn’t like art, right? But you couldn’t be more wrong. Art comes in a rainbow of different colors, shapes, textures, sizes, and functionalities. And so do people (well, not exactly, but you get the point). To craft a winning marketing campaign and see your artwork flying off the shelves — even if they’re digital — you must start by defining your target audience. It might be intimidating at first (yes, you’re not a marketer), but the best approach is to look at your past clients — who are they? How did they find you? Why did they buy from you? Once you have all the answers, you can use that information to map out the tools and channels that will enable you to reach a similar audience. If your fans hang out in a particular online forum, an online art shop, or anywhere else — you need to be there and be visible.

If you haven’t had any sales yet, don’t despair. Research artists who are in a similar field and study their strategy. Is there anything that you can borrow and build on? Remember, to succeed you must find people who not only love your art but are happy to pay for it, too.

Presentation matters. Doll these pine cones up in an attractive basket with a bow made from strips of bark and people will pay double.

  1. Relying solely on social media

There’s no denying that social media is a powerful tool that allows artists to build and nurture their fanbase. However, relying exclusively on social media channels to gain exposure and attract new buyers is risky, if not irresponsible. Overdoing the self-promotion on social media can damage your brand and shrink your following. Remember, engaging and connecting with your fans should be the number one goal of social media strategy. There’s nothing wrong with sharing a link to your new blog post or updated portfolio, but bombarding fans with one promotional update after another will most likely be seen as spamming.

  1. Building your network in the art world only

Let’s be honest. Other artists are unlikely to become your loyal customers. It’s great to have connections in the art world when it comes to forming creative partnerships, being part of important events, or simply surrounding yourself with like-minded people. However, having a bunch of connections outside the art world enables you to call in favors and seek advice when it’s most needed. Rather than spending hours trying to get your head around the basics of SEO, you could seek help from someone in your network that has the right skillset. The more diverse is your network, the further its tentacles can reach.

  1. Not paying attention to SEO

SEO is a hot topic right now. Why? Because for thousands of online buyers, if you don’t exist online, you don’t exist at all. And when done right, SEO is basically free advertising. Claiming the top spots in search page results and showing up in the right searches is key to driving enough traffic to your website or creative portfolio. If people are not finding your work online, how will they buy it? SEO is something that takes a lot of work and doesn’t happen overnight, so it’s crucial to have a well planned out content strategy to beat your competition. If you feel like it’s definitely not something you can do yourself, don’t hesitate to hire a freelancer to get it sorted for you.

Originally published on https://www.sketchbook.com/blog/10-ways-to-unsuccessfully-market-yourself-as-an-artist/

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com

WHAT TO COLLECT # 133. Danielle Cohen

ARTIST’S STATEMENT

I am trying to test the body and fuzziness as they appear in my private life, I deal with gender, pain, relationship or entity.
I Especially enjoyed testing the limits of suffering, the border between Erotica pornography and documentary as well as the line between the
personal and intimate private and public spheres. I test my conflict with myself many times in feminine and seductive that is far away from my own self-image and gender when I ascribe to a new image that I create diverse deflections that are associated with such dissemblance.

I disguise myself a lot, but always in order to reveal, sometimes up to the  stem cells and nerves, and the friction with the viewer is
somewhere between pleasure and pain, exciting and delightful.
My occupation with boundaries is almost obsessive , I can say decisively that there is an interface between art and my personal life, and I can hardly separate the two. I place myself in situations that are discomforting to me  and even threaten me, and the discomfort I feel brings out of me something that I feel  Satisfied with.

Images from collection: FASHION & FINE ART

Find more on https://www.daniellecohendinar.com/

Copyright © Danielle Cohen Dinar

***All rights to artwork remain with the artist and can be removed from the website on request at any time. Please, contact us by email

email@artcuratoronline.com