Through my routine work days, I see a lot of frustration around. Every day I am receiving messages from artists with only one request: please, help me sell my art.
I could outline some practical steps for people to succeed in selling, but let’s be realistic: there is no right answer, one person’s strategy can be useless for another. Let’s focus on three general recommendation that should and will work today for emerging artists.
First of all, I am going to recommend all artists to become more independent and to find a job to earn a living, maybe outside of the art world. Dear Millennials, you need to stop waiting and dreaming, everything is much more challenging than you expect. Look to the real economy, do research: how many galleries closed in your town for the last two years? How many Art Institutes are closed around the world? You will see that we are experiencing a downturn in the middle- and a lower-priced art market. It is better to understand that real collectors are not investors, they buy art for personal satisfaction and enjoyment. Collectors have appreciated your talent, but they will not donate to your talent at list, there are no other conditions.
Second, be more precise in the way you’re expressing your ideas in art. Your masterpieces need to be academically creative and clearly, reflect your idea if you want it to be marketable today. Now is not the best time for “multi-meaning”, non-sellable or non-affordable emerging art. Art is not just about the talent of the artist. It is a whole science, including sales skills, self-representation and a deep understanding of psychology. Make sure your subject is sharp.
Finally, my third recommendation, start to learn how to support your art by yourself. Develop your Instagram, use it to display your environment and background to your benefit. Be intelligent and more transparent on social media: art curators and collectors are checking your backgrounds each day. Continue to pursue your passions, revolutionize the process of making art, explore science and technologies, learn the basics of art marketing.
Dear artists, the art industry has run into some changes, and it is not your fault. The economy wheel is spinning around, and soon we will see a new cycle and a more supportive art market. I am sure that professionals in the art industry will find the best solutions for you, and we all continue working in the new settings.
My best wishes,